Faculty

Dr. Vippa Dhingra is currently working as Assistant Professor of Marketing at SVKM’S NMIMS. She has 12 years of teaching experience in eminent management institutes and 5 years of corporate experience. Her research has been published in some of the leading academic journals of the field listed in ABDC and Scopus index.

Her teaching interest is in the area of Consumer Behaviour, Advertising, Digital Marketing, CRM, Sales and Distribution.

Research Publications:

• Keswani, S., Gangwani, K. & Dhingra, V. (2020). Impact of Performance Measures of Mutual Fund on Investors’ Satisfaction Level in India - An Empirical Analysis. International Journal of Advanced Science and Technology, 29(8s), 370 – 381.
• Dhingra, V., Sainy, M. & Mishra, P.N. (2019). Understanding the determinants of acceptance of 4G technology and its impact on customer satisfaction. Humanities and Social Science Studies, 8(1), 50-59.
• Dhingra, V., Sainy, M. & Mishra, P.N. (2019). Impact of Service Quality on Customer Satisfaction and Customer Loyalty with moderating Role of Brand Image. Journal of Media and Communication, 3(1), 17-28.
• Dhingra, V., Gangwani, K. & Keswani, S. (2019). Experiment of Telecom Customer’s Needs and Satisfaction based on Kano Model. International Journal of Innovative Technology and Exploring Engineering, 9(2), 5074-5077.
• Keswani, S., Dhingra, V. & Wadhwa, B (2019). Impact of Behavioral Factors in Making Investment Decisions and Performance: Study on Investors of National Stock Exchange. Journal of Economics and Finance; 11(8), 80-90.
• Shrivastava, A.K. & Dhingra, V. (2019). Social Entrepreneurship: A New Business Model to Understand. Review of Research, 8(8), 1-8.
• Dhingra, V., & Keswani, S. (2019). Impact of Working & Non-working Mothers on Development of their children in Madhya Pradesh. International journal of Research in Advent Technology, 7(3), 1369-1375.