Faculty

Specialization:- Marketing

Qualification:- PhD, MBA, SET(AP&TS)

Highlights:-

• Dr. Molly Chaturvedi, has completed a PhD in the domain of Marketing from KL University, Vijayawada, Andhra Pradesh.
• She has received special appreciation from UGC and the Hon’ble VC of the University for completing PhD and the required Scopus publications, within 3 years of enrolling in the programme, where her thesis contributions were widely appreciated.
• She has an extensive 14 years of experience in teaching Postgraduate and Undergraduate students, also possess a varied experience of conducting Faculty development programme, MDP’s, workshops (Faculty and students), industrial visits, guest lectures. She has authored one book on "Media Dynamics: Bridging Journalism, Mass Communication, and Effective Management”.
• She has attended 8 National level workshop and FDP’s organised by the Central universities, Ministry of Education, Government of India.
• Her credit 25 research articles and 2 case studies published in National and International journals including Scopus, ABDC journals.
• She also has authored chapters in Central university books, have successfully designed MOOC for the E-pathshala and received highest grade by the Ministry of Education, secured All India first rank in the offline examination conducted by IIT Kharagpur, NPTEL, Ministry of Education.
• She has been the resource person for moderating Ministry of Education events on NAAC, NEP-2020, NIRF ,NBA in coordination with JNTU and Osmania University
• She is also an editor for the ABDC journal "World journal of Management and Economics". https://wesro.org/.

Research and Publications:-

• Owe to her credit, 24 research articles published in reputed National and International Journals .
• 12 in International journals out of which4 are Scopus journal publications, 12 are National level publications, one case study published in National level workshop conducted by AICTE in association with Prestige institute of Management ,Gwalior
  

Interest Areas:-
Retail , Marketing strategies ,Marketing mix , Integrated Marketing Communications, Consumer Behaviour