Faculty

Research Interests

• Consumer Behaviour
• Retailing
• Social Media Marketing
• Educational Technology

Teaching Interests

• Marketing Management
• Consumer Behaviour
• Advertising
• Research Methodology

Academic Credentials

• Ph.D. from the University of Hyderabad
• MBA, Marketing

Awards and Achievements

• Qualified UGC National Eligibility test in 2013 and UGC Junior research fellowship in 2016.
• Best Paper Award at University of Kashmir
• Young Researcher award at an international conference on Economics and Business

Research Papers

• Analysis of Feasibility and Acceptability of an E‐Learning Module in Anatomy. (SCOPUS, SCI)
• Mediating effect of student engagement on social network sites and academic performance of medical students (ABDC indexed B)
• PUBG Addiction: The Effects on the Social Engagement, Mental Health and Academic Performance of the Millennials (SCOPUS & ABDC C)
• Service innovation and delivery as antecedents of satisfaction and loyalty: A study of Indian Retail Banking. International Journal of Business and Globalisation,(SCOPUS & ABDC C)
• Intention to participate on Social Commerce platform: A study on e-commerce websites (ABDC Indexed B)
• Analysing the Moderating Effect of Entrepreneurship Education on The Antecedents of Entrepreneurial Intention. (SCOPUS)
• Examining the Mediating Effect of Trust between Store Image and Loyalty in Grocery Speciality Stores in Hyderabad. (WOS Approved)
• Supply Response of Horticultural Crops: The Case of Apple and Pear in Jammu & Kashmir (SCOPUS & ABDC C)

Conference Paper (Presented)

• PUBG Game: Gamer’s Paradise vis-a-vis the Effects on the Social Engagement, Mental Health and Academic Performance of the Millennials in CUDC held on 17 & 18 may 2019 at Chitkara University
• Examining the relationship between store image and Store loyalty, A Study of selected organized Grocery Retail” in 7th IIMA Conference on Marketing in Emerging Economies held on January 11th -13th 2017 at Indian Institute of Management Ahmadabad.
• An Empirical Study on Exploring Consumers Perceived Risk and Trust for Mobile Shopping in India". for National Conference on Digital Commerce: Opportunities and Challenges” in 1st TCA National Conference on Digital Commerce – Opportunities and Challenges. Held on 07th April 2018.
• Examining Entrepreneurial intention among university graduates in India. At an international conference on Paradigm shift in taxation, Accounting, Finance and Insurance at Bhavans college Hyderabad held on 8th & 9th December 2017
• Exploring the relationship between store image and Store loyalty of an organized Grocery Retailing at ICBRP organized by Chandragupt institute of management Patna.
• Consumer perception towards e-store loyalty after Demonetisation” in International Conference on Changing Paradigms in Marketing of Services held on January 10-12 2017 at University of Hyderabad

Technical Workshops

• Workshop on " Quantitative Research Methods" conducted MANUU by (Feb,2016)
• ICSSR Workshop on "Research Methodology” Conducted by Pondicherry University (March, 2015)
• Ten Days research Methodology workshop conducted by A.K.Dasgupta Centre for Planning and Development, Visva-Bharati.
• 3 Days workshop on Quantitative Data Processing and analysis and reporting by Research Academy, SPSS (Dec, 2019)