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Dr. Monika Sheoran

Dr. Monika Sheoran

Assistant Professor
PhD in Marketing (MNIT Jaipur); MBA in Marketing - HR (MNIT Jaipur); B.Tech in C.S. Engineering (CET, Bikaner); UGC NET.

Areas of Specialization: Marketing, Consumer Behaviour, Sustainability

Experience: Dr. Monika Sheoran is an Assistant Professor of NMIMS Mumbai. She has taught Consumer Behaviour, Marketing Management, Pricing Strategy and Promotions Strategy to various Under Graduate and Post Graduate Management students over the last 2 years. She has also been actively involved in training working executives in these areas. Her previous academic affiliations were with IIM Lucknow, JECRC University etc. She has telecommunication industry experience of over 2 years.

Research: 5 Journal Publications ; 4 Conference Presentations (3 International and 1 National)

Publications and Research papers presented:

Understanding the impact of innovative marketing approach; Paper Accepted in 7th PAN IIM Conference, IIM Rohtak.

Role of Environmental concerns on the start ups networking: a study of Indian startups, 6th PAN IIM Conference, IIM Bangalore.

Marketing Strategies of Tata Tiago : A Turn Around for Tata Motors , 1st PAN IIT Conference, IIT Roorkee.

Enablers of Sustainable Consumer Behaviour: A study of Indian Electronic Product Consumers, Doctoral Conclave- 2019, MNIT
Jaipur.

Interest Areas: Consumer research, ISM and AHP methodologies, Sustainability

Publications:

Benchmarking the barriers of sustainable consumer behaviour in Social Responsible Journal; ABDC B; Scopus Indexed.

Modelling the Enablers of Sustainable Consumer Behaviour Towards Electronics Product, Journal of Modelling in Management; ABDC C; Scopus Indexed.

Diffusion of environmental sustainability innovation in hotels of Rajasthan in International Journal of Tourism City; ABDC C; Scopus Indexed.

Understanding the Trends of Marketing Research and Its Future Directions: A Citation Analysis, The Bottom Line;Scopus Indexed.

Environmental concern among Indian startups for developing networking with stakeholders, International Journal of Mathematical, Engineering and Management Sciences; Scopus Indexed.

Official Email Id: monika.sheoran@nmims.edu

Office Phone No: 022 - 4235-5884

 

           
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