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Dr. Anupamaa Chavan

Dr. Anupamaa Chavan

Assistant Professor

Specialization: : Marketing, Retail Management, Research Methodology

Ph.D. in Marketing Management from Janki Devi Bajaj Institute of Management Studies

Areas of Specialization: Marketing, Retail Management, Research Methodology

Experience: 25 years

Research: Developing Marketing Strategies for Enhancing the Use of Solar Energy Products

Publications and Research Papers presented at National/International Conferences:

  • 'Evaluating the Impact of Availability of Solar Energy Products on its use among the people of Mumbai, India.' published in International Journal of Advanced Research, Sept.2016, Vol.4(30), ISSN No. 2320-5407. (Impact Factor: 5.336)
  • Presented a paper at National Conference on, 'Analysing the Impact of Cost and Credit Facility on the Use of Solar Water Heaters' in January 2015, held at Rizvi Institute of Management & Research, Bandra (W), Mumbai. This paper was published in the Annual Journal of Rizvi Institute of Management & Research, 'Dimensions in Research', ISSN:0975-7813, Vol.6, Issue 1. (This paper was awarded as Best Paper in Marketing)
  • 'Evaluating the Impact of Availability of Solar Water Heaters on its Use' published in Nav Manthan, Journal of Narsee Monjee College of Com & Ecos., in June 2015, Volume-II, Issue-1. ISSN No. 2349-7327
  • 'Analysing the Impact of Utility & Cost on the Use of Solar Energy Products' at the National Conference on Dimensions in Research held at Rizvi Institute of Management & Research, Bandra (W), Mumbai, 19th January, 2013. Paper published in 'Dimensions in Research', ISSN:0975-7813, (This paper was awarded as Best Paper in Marketing)
  • 'Assessing the Awareness of Government Subsidy for Solar Water Heaters among People of Mumbai (India)' published in American International Journal in Humanities, Arts & Social Sciences, USA, 1(1), March-May, 2013, ISSN (Print): 2328-3734, ISSN (Online): 2328-3696, ISSN (CD-ROM): 2328-3688
  • 'Analysing the Feasibility of Green Marketing in Small & Medium Scale Manufacturers' published in Asia Pacific Journal of Research in Business Management, Vol1. Issue 2, Nov, 2010. (Impact Factor: 4.859)
  • 'Analysing the Feasibility of Green Marketing in Small & Medium Scale Manufacturers' presented at the All India Commerce Conference, held at Goa University, 2nd January 2010
  • 'Use of Clean & Green Energy to curtail Climate Change' at National Conference on Environmental Awareness, organized by Pravara Education Society's Arts, Science & Commerce College, Rahata Ahmednagar, 4th February 2010, published in conference proceeding
  • 'Green Marketing' paper presented at an International Conference organized by IES Management College and Research Centre, Mumbai, 7th Jan 2010
  • Solar Energy- A Step towards Sustainable Development' in an International Conference, at IIM, Bangalore, organised by AIMS International. 12th DEC 2009, published in conference proceeding
  • 'Marketing Innovations & Ethics'. presented at All India Commerce Conference at MDS University, Ajmer, Rajasthan, 12th Oct 2009, paper published in conference proceedings.


Book Writing & Curriculum Development:

  • Committee member to write text books for Std. XI and XII of Marketing & Salesmanship according to the revised syllabus by the Vocational Education Board. Also edited text book: Salesmanship Theory Paper I of Std. XI under the stream of Marketing & Salesmanship, in 2009. These appointments were made by the Vocational Board.
  • Resource person for Curriculum Development of Retail Management (+2 Level) by the Vocational Board in 2013-14.


Academic Activities:

Convenor/Committee member for Admission, Career Fairs, Guest Lectures, Examinations, Vacation Job training, Industrial Visits, Advertising & Marketing Circle, Time-table Committee, Library Committee, Students Grievance Cell in N M College.

Academic Appointments:

Coordinator for HSC Vocational Section at N M College for the years 2007-09 and 2013-15.
Coordinator for M. Com & Other Courses at N M College from Sept, 2017 – Jan, 2019.

Awards: 'Best Teacher Award' (Mumbai & Konkan region) from Government of Maharashtra in year 2010-11

Professional Memberships:

All India Commerce Association (AICA)
All India Management Scholars (AIMS) International
Solar Energy Society of India (SESI)

Official Email Id:

Office Phone No: 42355751

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