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Dr. Anupamaa Chavan

Dr. Anupamaa Chavan

Assistant Professor

Specialization: : Marketing, Retail Management, Research Methodology

Ph.D. in Marketing Management from Janki Devi Bajaj Institute of Management Studies

Areas of Specialization: Marketing, Retail Management, Research Methodology

Experience: 25 years

Research: Developing Marketing Strategies for Enhancing the Use of Solar Energy Products

Publications and Research Papers presented at National/International Conferences:

  • A research paper titled " Identifying the Factors Impacting the Use of Solar Water Heaters among the Private Residential Owners residing in Cities of India", co-authored by Dr. Anupamaa Chavan was presented at 2nd International Conference organised by Prin. L. N. Welingkar Institute of Management Development and Research on 22nd January, 2021. This paper was published in their Conference Proceedings.
  • 'Evaluating the Impact of Availability of Solar Energy Products on its use among the people of Mumbai, India.' published in International Journal of Advanced Research, Sept.2016, Vol.4(30), ISSN No. 2320-5407. (Impact Factor: 5.336)
  • Presented a paper at National Conference on, 'Analysing the Impact of Cost and Credit Facility on the Use of Solar Water Heaters' in January 2015, held at Rizvi Institute of Management & Research, Bandra (W), Mumbai. This paper was published in the Annual Journal of Rizvi Institute of Management & Research, 'Dimensions in Research', ISSN:0975-7813, Vol.6, Issue 1. (This paper was awarded as Best Paper in Marketing)
  • 'Evaluating the Impact of Availability of Solar Water Heaters on its Use' published in Nav Manthan, Journal of Narsee Monjee College of Com & Ecos., in June 2015, Volume-II, Issue-1. ISSN No. 2349-7327
  • 'Analysing the Impact of Utility & Cost on the Use of Solar Energy Products' at the National Conference on Dimensions in Research held at Rizvi Institute of Management & Research, Bandra (W), Mumbai, 19th January, 2013. Paper published in 'Dimensions in Research', ISSN:0975-7813, (This paper was awarded as Best Paper in Marketing)
  • 'Assessing the Awareness of Government Subsidy for Solar Water Heaters among People of Mumbai (India)' published in American International Journal in Humanities, Arts & Social Sciences, USA, 1(1), March-May, 2013, ISSN (Print): 2328-3734, ISSN (Online): 2328-3696, ISSN (CD-ROM): 2328-3688
  • 'Analysing the Feasibility of Green Marketing in Small & Medium Scale Manufacturers' published in Asia Pacific Journal of Research in Business Management, Vol1. Issue 2, Nov, 2010. (Impact Factor: 4.859)
  • 'Analysing the Feasibility of Green Marketing in Small & Medium Scale Manufacturers' presented at the All India Commerce Conference, held at Goa University, 2nd January 2010
  • 'Use of Clean & Green Energy to curtail Climate Change' at National Conference on Environmental Awareness, organized by Pravara Education Society's Arts, Science & Commerce College, Rahata Ahmednagar, 4th February 2010, published in conference proceeding
  • 'Green Marketing' paper presented at an International Conference organized by IES Management College and Research Centre, Mumbai, 7th Jan 2010
  • Solar Energy- A Step towards Sustainable Development' in an International Conference, at IIM, Bangalore, organised by AIMS International. 12th DEC 2009, published in conference proceeding
  • 'Marketing Innovations & Ethics'. presented at All India Commerce Conference at MDS University, Ajmer, Rajasthan, 12th Oct 2009, paper published in conference proceedings.


Book Writing & Curriculum Development:

  • Committee member to write text books for Std. XI and XII of Marketing & Salesmanship according to the revised syllabus by the Vocational Education Board. Also edited text book: Salesmanship Theory Paper I of Std. XI under the stream of Marketing & Salesmanship, in 2009. These appointments were made by the Vocational Board.
  • Resource person for Curriculum Development of Retail Management (+2 Level) by the Vocational Board in 2013-14.


Academic Activities:

Convenor/Committee member for Admission, Career Fairs, Guest Lectures, Examinations, Vacation Job training, Industrial Visits, Advertising & Marketing Circle, Time-table Committee, Library Committee, Students Grievance Cell in N M College.

Academic Appointments:

Coordinator for HSC Vocational Section at N M College for the years 2007-09 and 2013-15.
Coordinator for M. Com & Other Courses at N M College from Sept, 2017 – Jan, 2019.

Awards and achievements :

  • Dr. Anupamaa Chavan was invited to make a presentation on ‘Marketing Strategies for Solar Off Grid Applications’ at Bharat Heavy Electricals Ltd (BHEL), a PSU of Ministry for Heavy Industries, on 16th December, 2019 at their New Delhi Office.
  • 'Best Teacher Award' (Mumbai & Konkan region) from Government of Maharashtra in year 2010-11

Professional Memberships:

All India Commerce Association (AICA)
All India Management Scholars (AIMS) International
Solar Energy Society of India (SESI)

Official Email Id: anupamaa.chavan@nmims.edu

Office Phone No: 42355751

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