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Dr. Alpana Karanjule Patil

Dr. Alpana Karanjule Patil

Assistant Professor
Specialization (Qualification): Ph.D. in Business Management, MBA in Marketing, Bachelor of Engineering in Information Technology
Areas of Specialization: Marketing


Interest Areas: E-Commerce, Consumer Buying Behavior.

Experience: Her work experience includes formulating and implementing marketing strategies for a real estate company. Her area of expertise includes conducting F2F and

online lectures, curating online study material. Her teaching interest areas

includes Marketing Management, E-Commerce, Consumer Behaviour, Rural

Marketing and Service Marketing.

Research: Doctoral Degree Awarded: Conducted research in the area of marketing and was awarded Ph.D. for the thesis titledas "To Study the Impact of Mobile Marketing on the Consumer’s Apparel Buying Behaviour w.r.t Thane, Raigad and Mumbai District.”

Publications and Research papers presented:

Ø "To identify the factors affecting the buying behaviour of M-Commerce apparel buyers: a study in India”

Alpana Karanjule, Dr. R Gopal (July 2020, Vol. 48, Issue 3, Page no. 2657-2676) Journal of the Social Sciences.

Ø "To study the impact of customers’ satisfaction on customer loyalty in M-commerce with reference to the apparel buying behaviour”

Alpana Karanjule, Dr. R Gopal (July-September 2020, Vol.10, Issue 39, Page no. 61-70) Shodh Sanchar Bulletin.

Ø "A comparative study on Mobile Marketing Versus Traditional Marketing w.r.t Apparel Buying Behaviour”

Alpana Karanjule, Dr. R Gopal (July to September 2020, Vol 10, Issue 39, Page no 115-121) Shodh Sanchar Bulletin.

Ø "To Study the Impact of Mobile Marketing on the Consumer Buying Behaviour”

Alpana Karanjule (Jan 2019, Vol 3, Issue 1, Page no 294-305) CASS Studies,

Ø "Brand Loyalty of Apple iPhone in Thane and Raigad Districts”

Alpana Karanjule, Dr. Gagandeep Nagara, and Dr. Vani Kamath (July-Sept 2017, Vol 6, Issue 3, Page no 3725-3729), Pezzottaite Journals,

Conferences / Workshops / Seminars attended:

Ø"To Study the Impact of Mobile Marketing on The Consumer Buying Behaviour”

Alpana Gulabrao Karanjule, International Conference on Businesses in Emerging Economies, 2018

Ø"To study the impact of customer satisfaction on customer loyalty in M-Commerce with reference to the apparel buying behaviour”

Alpana Gulabrao Karanjule, "International E-Conference” organized by SASMIRA’s Institute of

Commerce and Science (SICS) in association with University of Mumbai & Indian Academicians &

Researchers Association.

 

Official Email Id: alpana.karanjule@nmims.edu

Office Phone No: 022-42355535

 

           
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