Dr. Alpana Karanjule Patil
Ph.D. in Business Management, MBA in Marketing, Bachelor of Engineering in Information Technology
Areas of Specialization:
E-Commerce, Consumer Buying Behavior.
Her work experience includes formulating and implementing marketing strategies for a real estate company. Her area of expertise includes conducting F2F and online lectures, curating online study material. Her teaching interest areas includes Marketing Management, E-Commerce, Consumer Behaviour, Rural Marketing and Service Marketing.
Doctoral Degree Awarded: Conducted research in the area of marketing and was awarded Ph.D. for the thesis titledas "To Study the Impact of Mobile Marketing on the Consumer’s Apparel Buying Behaviour w.r.t Thane, Raigad and Mumbai District.”
Publications and Research papers presented:
- To Study the impact of customer satisfaction on customer loyalty in M-Commerce with reference to the apparel buying behaviour. (Sasmira's Institute of Commerce and Science, Aug 2020)
- Influencer or nor an Influencer in relation to Gen Xer's Travel Decisions (International Institute of Management Studies, Dec 2021)
Conferences / Workshops / Seminars attended/ Certifications:
International Business Conference 2021, D Y Patil University, Navi Mumbai
Management Development Programs:
Editorial Board Membership:
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