Richa K. Saxena
Assistant Professor
Specialization (Qualification):
M.Sc. (Mathematics), PGDBM (Marketing), NET (Management), PhD (Management)
Areas of Specialization:
Marketing & Operations
Interest Areas:
Marketing, Operations Research, Research Methodology
Experience: 15 years
Taking sessions on Management, Marketing, Research and Mathematics for Undergraduate and Postgraduate students and PhD scholars.
Research Publications:
- Saxena, R. K. (2023). On-demand online video streaming services: a bibliometric analysis and future research agenda. Communication Research and Practice, ABDC, C-category 00(00), 1–14.
- Meenakshy, M., Saxena, R., & Srivastava, M. (2020). Gamification: Increasing electronic word of mouth in tourism. SCMS Journal of Indian Management, SCOPUS, 17(4), 51–62. Saxena, R. K., & Menon, S. (2021). Content Wars for Excellence in Online Streaming Platforms in India: Comparative Analysis of Netflix and Amazon Prime Video. Journal of Education: Rabindra Bharti University, UGC-CARE, XXII(8(II)), 28–35.
- Saxena, D. R. K., Kaur, R., Jain, R., Padhye, R., Patel, R., & Chopra, S. (2024). A Review of Sports Analytics. International Journal for Research in Applied Science and Engineering Technology, 12(4), 5925–5930.
- Saxena, D. R. K., Phukon, A., & Goyal, A. (2024). Consumer Intention and the Role of eWOM in the Movie Industry. International Journal of Multidisciplinary Research and Analysis, 07(09), 4167–4174.
- Saxena, R. K., Sejpal, K., Chheda, K., Baid, K., Akkapeddi, I., & Mundhra, M. (2024). Brand Bets?: Unveiling the Marketing Magic Behind Online Gambling’s Success. American International Journal of Business Management (AIJBM), 07(08), 31–39.
- Saxena, R. K., Garg, A., Jain, A., Mittal, A., Y, B., & Kachhara, D. (2024). The Applications of Operations Research in Insurance and Management. International Journal of Management and Social Science Research, 102(2), 45–66.
- Saxena, R. K., Shah, A., Ranjan, A., Khandelwal, A., Bapu, A., & Nair, A. (2024). A Bibliometric Review of Sustainable Supply Chain Management: An OR Perspective. International Journal of Business Management and Economic Review, 7(05), 1–23.
- Saxena, R. K., Mahipal, V., Jhunjhunwala, V., & Mall, V. (2024). Understanding Consumer Purchase Intention and Brand Value of Eco-Friendly Fast-Moving Consumer Goods. International Journal of All Research Education and Scientific Methods, 12(5), 797–804.
- Saxena, R. K., & Menon, S. (2021). Perceptual Mapping of Online Video Streaming Platform in India. Asian Journal of Research In Marketing, 10(4), 15–23.
- Saxena, R. K., & Menon, S. (2021). User Perception of Service Quality, Privacy, and Satisfaction for Online Video Streaming Platforms in India. International Journal of Engineering Research & Technology (IJERT), 10(09), 230–234.
- Saxena, R. K., & Menon, S. (2021). Work-Life Balance when Work Meets Home. International Journal of Business Management and Economic Review, 4(1), 191–206.
- Michael, R., & Saxena, R. K. (2020). An online relationship between consumer trends and food in its various avatars. IIMS Journal of Management Science, 11(2), 120.
- Saxena, R. K., Kanwal, R., Jain, S., Gandhi, S., & Soni, S. (2019). Sports Analytics: Indian Premier League Scheduling Problems. Asian Journal of Multidimensional Research, 8(8), 42–50.
- Saxena, R. K., Goel, S., Raiyani, S., Jain, S., Agarwal, S., & Thakur, S. (2018). Impact of Television Advertising on Social Awareness of Children. Asian Journal of Multidimensional Research, 7(7), 173–184.
- Saxena, R. K., Aggarwal, S., & Aggarwal, A. (2018). Operations Analytics: Call Center Optimization. Asian Journal of Multidimensional Research, 7(7), 161–172. https://doi.org/10.1002/asjc.903
- Saxena, R. K., Agarwal, R., Varma, R., Sethi, S., Upadhyay, P., & Chaudhary, P. (2018). Optimization of the Top Order of the Indian Test Cricket Team. Asian Journal of Multidimensional Research, 7(11), 152–159.
- Saxena, R. K., Kandhari, R., Singh, R., Patne, R., Mehta, R., & Grover, S. (2017). Disaster Management: Managing the Calamities Through Operations Research. International Journal of Innovative Science and Research Technology, 2(10), 245–253.
- Bansal, V., Kumar, V., Chopra, V., Jain, V., & Saxena, R. (2017). Effective Railway Planning Through Operations Research. International Journal of Innovative Science and Research Technology, 2(11), 66–89. www.ijisrt.com. ISSN - 2456-2165
- Saxena, R., Jindal, A., Phadke, A., Sharma, A., Sharma, A., & Asmeet Kaur. (2017). Applications of Operations Research and Data Mining Techniques in the Healthcare Sector. International Journal of Innovative Science and Research Technology, 2(11), 1–13.
Best Paper Awards:
- For the presentation of the research article “Content Wars for Excellence in Online Streaming Platforms in India: Comparative Analysis of Netflix and Amazon Prime Video” at an International Conference organized by Valia College in May 2022.
- For the presentation of the research paper “Gamification: Increasing Electronic Word of Mouth in Tourism” at the Social Science Research Colloquium organized by the Cochin School of Business and University of Petroleum and Energy Studies, Dehradun, in November 2019
Workshops Conducted
|
SN |
Details |
Mode |
|
1 |
"Bibliometric Analysis" on 2 September 2022 for NMIMS faculty |
offline |
|
2 |
An online session on "Research Tools for Beginners: Open-Source Resources for Searching, Managing and Presenting Data" online 24 May 2021 (1.5 hours) |
|
|
3 |
An online Training session on “Reference Management Tools for Academic Writing” for the research and PhD scholars organized by Dr Shobha Menon – PhD Guide Hinduja College on 25 June 2020 |
online |
Guided Student Research Assignments
|
SN |
Title |
Publication |
ISSN No. |
Year |
|
1 |
Application of different operations research techniques in various sports |
International Research Journal of Modernization in Engineering Technology & Science (IRJMETS) |
2582-5208 |
2021 |
|
2 |
IJARIIT Journal |
2454-132X |
2021 |
|
|
3 |
International journal of scientific research in engineering and management |
2582-3930 |
2021 |
|
|
4 |
Establishment of a relation between the schedule of TV series and allocation of commercials |
International Research Journal of Modernization in Engineering Technology & Science (IRJMETS) |
e- ISSN: 2582-5208 |
2021 |
|
5 |
The Recommender System: Operations Research in OTT Platforms |
International Journal of All Research Education and Scientific Methods (IJARESM) |
2455-6211 |
2021 |
|
6 |
Using the GARCH framework to Aid in Decision Making for Businesses with Forex Exposures |
International Journal of Advance Research, Ideas and Innovations in Technology |
2454-132X |
2021 |
|
7 |
International Research Journal of Modernization in Engineering Technology and Science |
2582-5208 |
2021 |
|
|
8 |
International Research Journal of Modernization in Engineering Technology and Science (IRJMETS) |
e-ISSN: 2582-5208 |
2021 |
|
|
9 |
Application of Operations Research in the Food Delivery Industry |
International Research Journal of Engineering and Technology |
e-ISSN: 2395-0056, p-ISSN: 2395-0072 |
2021 |
|
10 |
Application of operational research in the hospitality industry |
International Research Journal Of Modernization in Engineering Technology and Science |
2582-5208 |
2021 |
|
11 |
Application of Operations Research for Traffic Management in Mumbai |
International Research Journal of Modernization in Engineering Technology & Science (IRJMETS) |
IRJMETS31000008780 |
2021 |
|
12 |
International Journal of Advance Research, Ideas And Innovations In Technology |
2454-132X |
2021 |
|
|
13 |
Improving the efficiency of public transportation in India using operations research |
International Journal of Advance Research, Ideas And Innovations In Technology |
2454-132X |
2021 |
|
14 |
International Research Journal of Modernization in Engineering Technology and Science |
2582-5208 |
2021 |
|
|
15 |
Applications of operations research in advertising media of fantasy sports |
International Journal of Advanced Research, Ideas and Innovations in Technology |
2454-132X |
2021 |
|
16 |
Application of Operations Research in the supply chain management of wineries |
International Journal of Advance Research, Ideas, and Innovations in Technology (IJARIIT) |
2454-132X |
2021 |
|
17 |
Integer programming for selecting the best playing XI of an IPL team |
IJARIIT |
2454-132X |
2021 |
|
18 |
Analyzing the hyperlocal delivery business model using operations research techniques |
IJARIIT (International Journal of Advanced Research, Ideas and Innovations in Technology) |
2454-132X |
2021 |
|
19 |
Project planning and cost optimization in the Construction Industry |
International Journal Of Advance Research, Ideas and Innovations In Technology |
ISSN: 2454-132X |
2021 |
|
20 |
International Journal of Advances in Engineering and Management (IJAEM) |
2395-5252 |
2021 |
|
|
21 |
Recommendations for an effective vaccination supply in India using Operations Research tools |
International Journal Of Advanced Research, Ideas And Innovations In Technology |
2454-132X |
2021 |
|
22 |
Applications of Operations Research in Insurance Risk Management |
Journal of Emerging Technologies and Innovative Research |
eISSN: 2349-5162 |
2021 |
|
23 |
Optimizing India’s Emergency Response System for Pandemics like Covid-19 |
International Journal of Innovative Science and Research Technology |
2456-2165 |
2021 |
|
24 |
Application of operations research for emerging electric vehicles in India |
Journal of Emerging Technologies and Innovative Research (JETIR) |
2349-5162 |
2021 |
|
25 |
International Journal of Advanced Research, Ideas and Innovations in Technology (IJARIIT) |
2454-132X |
2021 |
|
|
26 |
Use of Operations Research in Lottery, Sports Betting and Gambling in Casinos |
International Journal of Scientific Research and Engineering Development |
ISSN: 2581-7175 |
2021 |
|
27 |
International Journal of Scientific Research and Engineering Development |
2581-7175 |
2021 |
|
|
28 |
Application of the Hungarian Assignment Method in the Aviation Industry |
International Journal of Innovative Science and Research Technology |
2456-2165 |
2021 |
|
29 |
IJEAST |
ISSN:2455-2143 |
2021 |
|
|
30 |
International Journal Of Advance Engineering And Research Development |
e-ISSN- 2348-4470 |
2021 |
|
|
31 |
International Journal of Innovative Science and Research Technology |
2456-2165 |
2021 |
|
|
32 |
Application of OR techniques on government planning during the COVID-19 pandemic |
International Journal of Advance Research, Ideas and Innovations in Technology |
2454-132X |
2021 |
|
33 |
Effective use of Instagram algorithm for the benefit of small online businesses |
International Journal of Innovative Science and Research Technology (IJISRT) |
2456-2165 |
2021 |
|
34 |
International Journal of Scientific Research and Engineering Development |
2581-7175 |
2021 |
|
|
35 |
Operations Research Techniques Applied to the Financial Markets |
International Journal of Innovative Science and Research Technology |
2456-2165 |
2021 |
|
36 |
Optimization of capital structure using operations research techniques |
IJARIIT- International Journal of Advanced Research, Ideas and Innovations in Technology |
2454-132X |
2021 |
|
37 |
International Journal of Innovative Science and Research Technology |
2456-2165 |
2021 |
|
|
38 |
Application of Operations Research in Supply Chain Management of Micro, Small and Medium Enterprises |
International Journal of Advance Research, Ideas and Innovations in Technology |
2454-132X |
2021 |
|
40 |
Application of Operations Research for Lap Time Optimization in Formula 1 Racing |
International Journal of Advanced Research, Ideas and Innovations in Technology |
2454-132X |
2021 |
|
41 |
Solutions from Operations Research for the COVID-19 Vaccination Challenge |
International Journal of Scientific Research and Engineering Development |
ISSN: 2581-7175 |
2021 |
|
42 |
Applications of Operations Research in Supply Chain Management |
International Journal of Innovative Science and Research Technology |
2456-2165 |
2021 |
|
43 |
International Journal of Research in Engineering, Science and Management |
2581-5792 |
2021 |
|
|
44 |
IJARIIT |
2454-132X |
2021 |
|
|
45 |
Application of operations research in maximization of matchday revenue of premier league clubs |
International Journal of Scientific Research in Engineering And Management (IJSREM) |
2582-3930 |
2021 |
|
46 |
International Journal of Innovative Science and Research Technology |
2456-2165 |
2021 |
|
|
47 |
International Journal of Scientific Research and Engineering Development |
2581 - 7175 |
2021 |
|
|
48 |
Operations Research Applications of Queuing theory in a fast-food restaurant |
International Journal of Scientific & Engineering Research (IJSER) |
2229-5518 |
2021 |
|
49 |
Journal of Emerging Technologies and Innovative Research |
2349-5162 |
2018 |
|
|
50 |
International Journal of Advance Research, Ideas and Innovation in Technology |
2454-132X |
2018 |
|
|
51 |
International Journal of Advanced Research and Development |
|
2018 |
|
|
52 |
A study of the application of operations research in the valuation of players in IPL |
International Journal of Advance Research, Ideas and Innovation in Technology |
2454-132X |
2018 |
|
53 |
International Journal of Advanced Research and Development |
|
2018 |
|
|
54 |
International Journal of Advanced Research and Development |
|
2018 |
|
|
55 |
International Journal of Advance Engineering and Research Development |
2348-4470 |
2018 |
|
|
56 |
International Journal of Advanced Research and Development |
|
2018 |
|
|
57 |
International Journal of Advance Research, Ideas and Innovation in Technology |
2454-132X |
2018 |
|
|
58 |
Application of Operations Research in Cab Aggregator Route Assignments |
International Journal of Innovative Science and Research Technology |
2456-2156 |
2018 |
|
59 |
International Journal of Advanced Research and Development |
|
2018 |
|
|
60 |
Application of Operations Research in the Indian Aviation Industry |
International Journal of Advance Research, Ideas and Innovation in Technology |
2454-132X |
2018 |
|
61 |
International Journal of Advance Research, Ideas and Innovation in Technology |
2454-132X |
2018 |
|
|
62 |
Journal of Emerging Technologies and Innovative Research |
2349-5162 |
2018 |
|
|
63 |
The concept of operations research in product introduction planning |
International Journal of Advance Research, Ideas and Innovation in Technology |
2454-132X |
2018 |
Official Email ID: richa.saxena@nmims.edu
Office Phone No: 022 423 35743
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