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Specialization (Qualification):

  • PGDBM (Marketing)
  • M.Sc. (Mathematics)
  • NET (Management)

Official Email Id: richa.saxena@nmims.edu

Areas of Specialization: Marketing & Operations

Interest Areas:  Marketing, Operations Research, Research Methodology

Experience:

More than 15 years of teaching experience in Management, Marketing and Mathematics at Undergraduate and Post –graduate level.

Was Co-ordinator and HOD of BMS Department at SVKM’s Narsee Monjee College of Commerce & Economics, Mumbai and HOD of Mathematics Department at Dayanand Girls College, Kanpur.

Held important positions at SVKM’s Narsee Monjee College of Commerce & Economics, Mumbai as Nominated member of Local Managing Committee (LMC), Convenor of Business Plan Competition organizing committee & Convenor of Student Journal Committee.

Also functioned as a Panel Member for interviewing candidates for Self – financed courses of BMS, BFM and BAF.

Functioned as a Chairperson for the revision of syllabus of the subjects of BMS at University of Mumbai

Research:

Effectiveness of Internet Advertising:

Shodhaditya, Proceedings of International Conference organized by Aditya Institute of Management Studies and Research, October 2014

Retail Service Gap Analysis:

Effects of Globalization on India’s Service Sector – Opportunities & Challenges: Proceedings of National Conference organized by N M College February 2012

Publications:

https://scholar.google.com/citations?user=Fqt_qqYAAAAJ&hl=en

Publications and Research papers presented:

Presented paper on “Content Wars for Excellence in Online Streaming Platforms in India: Comparitive Analysis of Netflix and Amazon Prime Video”in Online International Multidisciplinary Conference on ‘Education, Employability and Excellence: The New Normal and Beyond’ , organised by Valia College, held on 22nd May, 2021.

Conferences / Workshops / Seminars attended/ Certifications:

Attended a two day workshop on “”Use of SPSS in Research Methodology for Social Sciences” at Rizvi College, Mumbai Attended four day Faculty Development Programme at ICICI e-learning centre

Academic activities:

Publishing a blog www.richaprof@blogspot.com

Awards:

The research paper presented as mentioned earlier won the best paper Award

Management Development Programs:

Professional Memberships:

Editorial Board Membership: