Specialization (Qualification):

• Ph.D. (Commerce) – Pursuing – Madurai Kamaraj University
• M.Com. (Master of Commerce) (2018 – 20) – Indira Gandhi National Open University, New Delhi
• B.Com.(Honours) (2013 – 16) – Sri Sathya Sai Institute of Higher Learning, Anantapur
• National Eligibility Test (NET) – December 2023
• Post Graduate Diploma in International Business Operations (2018 -19) – Indira Gandhi National Open University, New Delhi
• Post Graduate Diploma in Computer Applications (2016 -17) – Fatima College (Autonomous), Madurai Kamaraj University

Interest Areas:

General Management, Commerce, and Marketing

Experience:

• 2 years of Teaching Experience in undergraduate programs including B.Com., B.Com.(Computer Applications) and B.Com. (Hons)
• 5 years Industry Experience as a Content Writer, Digital Marketing Strategist and SEO Tools Analyst.

Research Publications:

• Sankaran, G. & Antony, B. (2025) Ethical Implications of Marketing Strategies on Consumer Behaviour in the specific case of Baby Care Products, International Journal of Business and Economics Research (IJBER), Special Issue, 32-39.
• Sankaran, G. & Antony, B. (2025) Cradle to Code: The Role of AI in Redefining Baby Product Preferences and Parenting Decisions, Commerce Reimagined: The Future of Trade and Transactions (Vol-2), Excellent publishers, 20-40.

Research papers presented:

• (2026) ‘AI-Driven Sustainable Packaging Solutions for Rural India: Making Green Baby Care Accessible to Bharat’s Tier-2 and Tier-3 Markets – A Viksit Bharat 2047 Perspective’ presented at International Conference on Frontiers of Sustainability – Global Responsibility for Innovation and Entrepreneurship organized by Thiagarajar School of Management, Madurai.

• (2025) ‘Algorithmic Parenting: A Systematic Review of AI Technologies in Baby Care and Parental Anxiety Management’ presented at International Conference Human – AI Integration: Shaping the Future of Business, Society, and Law Through Intelligent Innovation at Prestige Institute of Management and Research, Gwalior.

NPTEL & SWAYAM Certifications:

• ‘Consumer Behaviour’ NPTEL Certification from Indian Institute of Technology (2026).
• ‘Innovation in Marketing and Marketing of Innovation’ NPTEL Certification from Indian Institute of Technology, Roorkee (2026).
• ‘Marketing Research and Analysis – II” NPTEL Certification from Indian Institute of Technology, Roorkee (2026).
• ‘Metrics and Analytics of Marketing’ NPTEL Certification from Indian Institute of Technology, Guwahati (2026).
• ‘Data – Driven Marketing Decision Making’ SWAYAM Certification from Indian Institute of Management, Visakhapatnam (2025).
• ‘Research Methodology in Humanities and Social Sciences’ NPTEL Certification from Indian Institute of Technology, Roorkee (2025).

Conferences / Workshops / Seminars attended/ Certifications:

• Attended an International Webinar on ‘AI – Driven Sustainable Business: Transforming Global Commerce, leadership, and Management in the Era of Industry 5.0’ organized by Thiagarajar College, Madurai (2026).
• Attended Faculty Development Program on ‘Modern Research Tools for Smart and Effective Publications, Arul Anandar College, Madurai (2025).
• Attended an International Faculty Development Program on ‘Proposal Writing Skills for Securing Competitive Research Grants’ at S.A. College of Arts and Science, Madurai (2025).
• Attended Faculty Development Program on ‘Next – Gen IPR for Innovation, Start-ups, Academia and Research’ at Fatima College (Autonomous), Madurai (2025).
• Attended a Faculty Skill Development Workshop on “Tech – Driven Teaching: e – Content Development Tools & Trends” at Fatima College (Autonomous), Madurai (2025).
• Attended a Workshop on “Research Ethics and Bibliometrics” organized by Fatima College (Autonomous), Madurai (2025).
• Attended an ICSSR sponsored offline course on ‘Research Methodology in Humanities and Social Sciences’ for 10 days offline at SNDT Women’s University, Pune Campus (2025).

Books Published:

• ‘Pain Begets Poems’, Bookleaf Publishing Ltd., November 2025.