Dr. Neeta Acharya

Interest Areas: Marketing, Strategy and Entrepreneurship

Experience:

• Consumer Behaviour, Brand Management, Services Marketing, Sales & Distribution Management
• Teaching Experience
• Twenty years (from June 1997 to May 2017), teaching experience at NMIMS School of Business Management, involved teaching the subjects of Marketing, Consumer Behaviour, Brand Management & Services Marketing.
• Teaching BBA students since Jul 2017 to date, subjects of Consumer Behaviour & Services Marketing, Sales & Distribution Management.
• Additionally, taught Rural Marketing to students of Post Graduate Diploma in Rural Marketing & Organizational Behavior to students of Diploma in Human Resources at NMIMS.
• Was Programme Coordinator for two year full time Post Graduate Diploma in Rural Marketing“

Research:

No

Publications:

“SERVICE QUALITY AND CUSTOMER SATISFACTION OF INDIAN CELLULAR MOBILE SERVICES – AN EMPIRICAL STUDY”  authored by Dr. Neeta Acharya published in NMIMS Management Review  (NMR), official Journal of the School of Business Management, Narsee Monjee Institute of Management Studies, Mumbai in  Jan/feb 2012

Publications and Research papers presented:

yes

Conferences / Workshops / Seminars attended/ Certifications:

• Training Programs Conducted:
• Conducted training modules of half day, one day & two days independently for leading companies like Mahindra & Mahindra, Eureka Forbes, Hoechst AgrEvo, Airfrieght , BSES, Bankers Training College – Syndicate Institute of Bank Management Manipal, Godrej Appliances, TATA Intelenet, 3 Global Services, Gabriel India, Lupin Laboratories, Novartis India, ESSAR Group, Ambuja Cements to name a few
• Modules covered – Customer Care; Marketing Orientation for Non-marketing Executives; Selling Skills; Personal Effectiveness; Effective Communication & Other Soft Skills/ Behavioral Program.“

Academic activities:

• “Mentoring students on Summer Projects, We Care Projects (Civic Engagement)
• Conducting mock interviews
• Counselling students on career pathway
• Panelist for group discussion & interviews during NMIMS admission process“

Awards:

Management Development Programs:

Professional Memberships:

Editorial Board Membership:

Official Email Id:

neeta@nmims.edu

Office Phone No:

91-022-42355854