Specialization (Qualification):
Official Email Id: alpana.karanjule@nmims.edu
Areas of Specialization:
Marketing
Interest Areas:
E-Commerce, Consumer Buying Behavior.
Experience:
Her work experience includes formulating and implementing marketing strategies for a real estate company. Her area of expertise includes conducting F2F and online lectures, curating online study material. Her teaching interest areas includes Marketing Management, E-Commerce, Consumer Behaviour, Rural Marketing and Service Marketing.
Research:
Doctoral Degree Awarded: Conducted research in the area of marketing and was awarded Ph.D. for the thesis titledas “To Study the Impact of Mobile Marketing on the Consumer’s Apparel Buying Behaviour w.r.t Thane, Raigad and Mumbai District.”
Publications:
yes
Publications and Research papers presented:
Conferences / Workshops / Seminars attended/ Certifications:
International Business Conference 2021, D Y Patil University, Navi Mumbai
Academic activities:
Awards:
Management Development Programs:
Professional Memberships:
Editorial Board Membership:
Office Phone No:
022-42355535