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Mukesh Patel School of Technology Management and Engineering
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Areas of Specialization: Operational Research and Decision Sciences

Official Email Id:mohammed.irshad@nmims.edu

Specialization (Qualification):

  • PhD (Operational Research) (2023) – University of Delhi
  • MPhil (2017) – University of Delhi
  • M.Sc. A.O.R (2015)– University of Delhi
  • B.Sc. A.P.S. (2012) – University of Delhi

 

Interest Areas:

Multivariate Analysis, Decision Science, Quantitative Techniques, Statistical Inferences and Hypothesis Testing, Machine Learning, Database Management System, Data Visualization, Predictive Modeling, Multi-Criteria Decision Modeling, Six Sigma Quality Management, Programming Languages, Research Design and Methodologies

Experience:

4.5 years Teaching Experience in undergraduate programs including B.Sc, BBA, BSc (Finance) and MBA.

9 months Industry Experience as Consultant (Data analytics) at National Pharmaceutical Pricing Authorioty.

Research:

Yes

Publications:

  1. Garg, K., Singh, O., Irshad, M. S., & Chopra, R. (2025). Temporal elasticity-based sales growth modelling for high technological products under volatile marketing environment. International Journal of System Assurance Engineering and Management, 1-15.
  2. Irshad, M. S., Anand, A., & Ram, M. (2024). Trending or not? Predictive analysis for youtube videos. International Journal of System Assurance Engineering and Management, 15(4), 1568-1579.
  3. Kumar, H., Singh, O., Anand, A., & Irshad, M. S (2023). Studying Multi-Stage Diffusion Dynamics using Epidemic Modeling Framework. International Journal of Mathematical, Engineering and Management Sciences, 8(1), 105-119. https://doi.org/10.33889/IJMEMS.2023.8.1.007.
  4. Irshad, M. S., Anand, A. & Roy, S. K. (2023). Dynamic Programming approach to achieve higher view-count for YouTube Videos. International Journal of Operational Research. DOI:10.1504/IJOR.2020.10039748
  5. Anand, A., Irshad, M. S., Aggrawal, D., & Ram, M. (2022). Application of intuitionistic fuzzy set TOPSIS in selecting most preferred OTT platform. Nonlinear Studies, 29(4), 1163-1181
  6. Anand, M. S. Irshad & Dwivedi Y.K. (2021). Modeling view count dynamics for YouTube videos: a Multimodal Perspective. Kybernetes. DOI 10.1108/K-02-2021-0154.
  7. Irshad, M.S., Anand, A. &Agarwal, M. (2020). Modeling Active Life Span of YouTube Videos Based on Changing Viewership-Rate. InvestigacionOperacional, 41(2), 249-262
  8. Irshad, M.S., Anand, A. & Bisht, M. (2019). Modelling Popularity Dynamics Based on YouTube Viewers and Subscribers. International Journal of Mathematical, Engineering and Management Sciences, 4(6), 1508–1521.
  9. Bisht, M., Irshad, M. S., Aggarwal, N., & Anand, A. (2019). Understanding Popularity Dynamics for YouTube Videos: An Interpretive Structural Modelling based Approach. In 2019 Amity International Conference on Artificial Intelligence (AICAI), Dubai, (588-592) IEEE.
  10. Anand, A., Irshad, M. S. & Aggrawal, D. (2020). Understanding and Predicting View Counts of YouTube Videos using Epidemic Modelling Framework. In Computational Management: Applications of Computational Intelligence in Business Management, Springer.
  11. Aggrawal, N., Arora, A., Anand, A., & Irshad, M. S. (2018). View-count based modeling for YouTube videos and weighted criteria–based ranking. In Advanced Mathematical Techniques in Engineering Sciences (149-160). CRC Press. ISBN 9780367781286.

 

Conferences / Workshops / Seminars attended/ Certifications:

  • Paper presentation, entitled, “Analyzing Innovation Diffusion Model using Physics Informed Neural Network”, at International Conference on Emerging Trends in Business Analytics & Management Sciences, IIT Bombay, December 12-24, 2024.
  • Paper presentation, entitled, “Characterizing the mode of information diffusion among netizens: A Case Study on YouTube Videos”, at 2nd International Conference on Recent Trends in Engineering, Technology and Business Management, (IMBUSH ERA World Summit), February 22-24, 2023.
  • Paper presentation, entitled, “Modelling View-Count of Video Assimilating Complimentary Binary Relation of Subscribers and Word-of-Mouth”, at the 1st International Conference on Mathematical Engineering and Management Sciences (ICMEMS, 2022), DQM Research Centre, Serbia (Online Mode), June 25-26, 2022.
  • Paper presentation, entitled, “Application of Intuitionistic Fuzzy Sets in Selecting Most Preferred OTT Platform”, at the 5thInternational Conference on Mathematical Techniques in Engineering Applications (ICMTEA2021), Graphic Era Deemed to be University, Dehradun, December 3-4, 2021.
  • Paper presentation, entitled, “Revisiting Life Cycle of YouTube Videos: A Multi-Modal Perspective”, at the 4thInternational Conference on Mathematical Techniques in Engineering Applications (ICMTEA2020), Graphic Era Deemed to be University, Dehradun, December 4-5, 2020.
  • Paper presentation, entitled, “Modeling View-count for YouTube videos based on change in viewership rate” at International Conference on Emerging Innovations in Statistics & Operations Research (EISOR-2018), M.D. University, Rohtak, December 27-30, 2018.
  • Paper presentation, entitled, “Modelling Popularity Dynamics Based on YouTube Viewers and Subscribers”, at the 3rdInternational Conference on Mathematical Techniques in Engineering Applications (ICMTEA 2018), Graphic Era Deemed to be University, Dehradun, December 7-8, 2018.
  • Paper presentation, entitled, “An Analytical Approach to Model View-Count Dynamics of YouTube” at Joint International Conference on Interdisciplinary Research and 8th International Conference on Quality, Reliability Engineering, Infocom Technology and Business Operations (INBUSH ERA WORLD SUMMIT 2017), Amity University, Greater Noida, February 8-10, 2017.
  • Participated in International Conference on Recent Advances in Optimization Theory and Applications (RAOTA-2016), University of Delhi, New Delhi-110007, India, January 30-31, 2016.
  • Participated in 7th International Conference on Quality, Reliability, Infocom Technology and Business Operations (ICQRIT-2015), Conference Center, University of Delhi, New Delhi-110007, India, December 28-30, 2015.

 

Academic activities:

  • Co-Convener, in XI National Conference on the theme “Changing Global Landscape and New World of Work: Contours for Sustainable Business, Banarsidas Chandiwala Institute of Professional Studies, Delhi, India (Hybrid Mode), July 27-29, 2023.
  • Joint Secretary, Organizing Committee, in 1st International Conference on Mathematical Engineering and Management Sciences (ICMEMS, 2022), DQM Research Centre, Serbia (Online Mode), June 25-26, 2022.
  • Organizing Member, 9th International Conference Quality, Reliability, Infocom Technology and Business Operations (ICQRITO-2018), University of Delhi, Delhi, India, December 27-29, 2018.
  • Technical Committee, in 1st International Conference on Emerging Trends in Inventory, Supply Chain and Reliability Modelling (ETISCRM-2018), Social Science Extension Building, University of Delhi, New Delhi, India, December 21-23, 2018.

 

Awards:

  • Best Academic Paper Presentation Award in 1st International Conference on Mathematical Engineering and Management Sciences (ICMEMS, 2022).
  • Topper of DICS Talent Hunt Exam in Internet & Web Designing.

 

Management Development Programs:

  • Delivered Guest Session on “Decoding Data: A Workshop on Advanced Marketing Analytics” at JIMS Technical Campus, Rohini on December 9, 2024.
  • Session Chair in the “International Conference on Computing Engineering, Sensing Technology and Management-(ICCETM 2025)” at Western Sydney University, Australia on November 18, 2025.
  • “O” and “A” Level from DOEACC.
  • Training in SPSS and MS-ACCESS from DUCC, University of Delhi.