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Mukesh Patel School of Technology Management and Engineering
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Specialization (Qualification):

  • PhD  Communications
  • Master’s Degree (MBA) Marketing & HR
  • Engineering degree (B. Tech)  Information Technology (IT) Academic activities: Handling social media account of ASMSOC
  • Designed course curriculum for “Online Reputation Management” at XIMB.

Interest Areas:

Business Communication, Crisis communication, Public Relations, Social Media, Strategic Communication, Digital Marketing

Areas of Specialization: Marketing

Experience:

Around 3 years of teaching experience in institutions such as the National Institute of Fashion Technology (NIFT), XIM University and RIMIT (an Utkal University affiliated MBA College). 3 years of experience as a media professional (Journalist) in Zee News.

Research:

Public Relation Measurement and Evaluation- Evaluating the effectiveness of PR programs.

Publications:

Published a paper titled “Contingency Theory and Public Emotions in Crisis Communication- A Conceptual Study” in Journal of Education Culture and Society (Scopus Indexed)

Conferences / Workshops / Seminars attended:

  1. Participated in the International Seminar on Ethnic Conflict and Women conducted on August 17, 2023, by MESTA: The Media Studies Association of the Department of Media Studies, CHRIST (Deemed to be University), Bannerghatta Road Campus, Bengaluru, India.
  2. Presented a paper at the IAMCR-MANIPAL CONCLAVE 2022, jointly organized by IAMCR and Manipal Institute of Communication, MAHE on 4thJuly 2022.
  3. Presented a research paper on “Evaluating PR programs & its effectiveness’ at the 12th Conference on Excellence in Research and Education (CERE), Indian Institute of Management, Indore from 3rdto 5th June 2022.
  4. Participated in the Doctoral Congress in Mass Communication (DoCoMaCo 2021) organized by the School of Communications, XIM University, Bhubaneswar on 10thto 11th April, 2022.
  5. Participated in INDAM 2022 Workshop on Introduction to PLS-SEM Using Smart PLS from 21st-22ndMarch, 2022.
  6. Participated & Presented in the National Conference on PR Analytics: Challenges Ahead, organized by PRCI in December 2020.
  7. Participated in the “Workshop of Career Advancement” held on 19thApril 2022 organized by the School of Human Resource Management in association with the Doctoral Programme Office, XIM University, Bhubaneswar, Odisha.
  8. Participated in a workshop on “Publishing in High-Quality Journals: Crafting the Paper and Handling Reviews and Rejections” held on 19thApril, 2022, organized by the School of Human Resource Management in association with the Doctoral Program office, XIM University Bhubaneswar, Odisha.
  9. Presented a working paper in International Conference on ‘Social Media as a Public Relation tool’ held at Xavier University, Bhubaneswar in December
  10. Attended a seminar on “Academic Integrity in the Age of AI” held online on August 3, 2023 by Turnitin.
  11. Attended the Centre for Science and Research (CSE) conference on “Segregation in Urban Waste Management” in December

Academic activities:

Designed curriculum of a subject named “Online Reputation Management”.

Recent Publications:

Published a paper in September 2023 titled “Contingency Theory and Public Emotions in Crisis Communication- A Conceptual Study” in Journal of Education Culture and Society (Scopus Indexed)