Dr. Vivek Singh

Assistant Professor

Specialization (Qualification):

Ph.D - Marketing and General Management (Mumbai University)

Areas of Specialization: Marketing, Banking

Interest Areas: Service sector, Marketing, Banking, Financial markets, Indian economy


Dr. Vivek Singh has experience of 7 years in academics. He is awarded Ph.D. from University of Mumbai. His research papers are being published in UGC recognized/ Peer reviewed journals and has received citations from 20+ countries (U.S.A., U.A.E., Indonesia, Malaysia, Finland, Kenya, Turkey, Nepal, France, Bangladesh, Bhutan, China, South Africa, Italy, U.K., Romania, Egypt, Tunisia, Jordan and Saudi Arabia) covering 4 continents – Asia, Europe, North America and Africa. He was paper setter of Strategic management, a subject of TYBBI of Mumbai University.

Dr. Vivek Singh is a leading commentator on Economic policies and he is being invited as expert panelist by national news channels like Aaj Tak, Republic, News 18 India, ABP News, India TV, DD News, Times Now, ET Now, TV9 Bharatvarsh, Zee network, News Nation, Bharat 24, NDTV etc.

His newspaper articles are being published by leading newspapers - Navbharat Times, Tribune, Dainik pioneer. His articles are published in several languages like English, Hindi, Punjabi, Kannada, Telugu, Tamil, Malayalam, Marathi, Gujarati and Odia.


Thesis Title “An analysis of marketing mix strategies of public sector commercial banks with special reference to the State bank of India”


  • M-banking in India- Growth and Current Trend, Journal of Engineering Technologies and Innovative Research, UGC Approved Journal, Volume 5, Issue 12, December 2018, ISSN 2349-5162
  • E-banking in India-  Concepts, Trend and Future Prospects - International Journal of Research and Analytical Review, UGC Approved Journal, Volume 5, Issue 4, December 2018, ISSN No. 2348-2882, P-ISSN 23495138
  • Performance of Non-Performing Assets in India- Concept, Trend and Impact (2005-17), International Journal of Research in Advent Technology, UGC Approved Journal, Volume 6, Issue 12, December 2018, ISSN- 2321-9637

Official Email Id: vivek.singh@nmims.edu

Office Phone No: 022-42355543

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