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Dr. Yogesh Funde

Dr. Yogesh Funde

Assistant Professor & Programme Chairperson – B.B.A.

Specialization: Marketing

BE, MMS, M Phil, NET, Ph. D. (Management Studies)



Email Id:


Phone No.:

022 423 55544


15.5 years of professional experience of which 12 years in Academics and 3.5 years in Industry.

Interest Areas:

  • Consumer Behavior
  • Market Research


  • Published a Research Paper on "Effect of Social Media on Purchase Decision” in Pacific Business Review International Volume 6, Issue 11, May 2014 (ISSN: 0974-438X)
  • Presented and Published a Research Paper on "Organizational Excellence: Key To Managing Service Challenges” at Xth AIMA International Conference at IIM-B, Jan-2013 published in (ISBN: 978-81-924713-1-0).
  • Coauthored research paper on "A Study of Impact of Personality Traits on Online Purchase Decision” at a National level conference organized by Prestige Institute, Indore, August 2012, published in (ISSN-2277-4548)
  • Presented a paper on "Customer Relationship Management” at ‘Knowledge Utsav’ – a National level conference organized by Tumkur University and Jain (deemed) University, August 2010.

Books Published:

  • Marketing Management text book for S.Y.B.M.S. –Sem – III by Rishabh Publishing House
  • Programming in C and C++ for F. Y. B. Sc.(IT)- Sem-I by RPH
  • Computer Systems and Applications for T.Y.B.Com by RPH

Conferences / Workshops / Seminars attended:

  • Attended a 1-day workshop on "Case Study Methodology” at KC college of Eng & Mgmt, Thane on 28th Sept. 2013.
  • Attended a 3-day workshop on SPSS at Symbiosis Institute of Management Studies, Pune from 13th Sept to 15th Sept. 2012
  • Certification in Faculty-ISO training program at TIMSR conducted by Quintessential from 22.5.10 to 23.5.2010. Mumbai, India.
  • Attended a 3 day workshop "Kick-starting the Entrepreneurial Campus: Module 1:-Critical Skills” from 29-31 July, 2010 at SKIT Jaipur organized by National Entrepreneurship Network (NEN). Mumbai, India.
  • Attended a 3-day NEN Advance Course on Business Models & Business Plans happening from 19 to 21 August, 2011 at L. N. Welingkar Institute of Management Development and Research, Mumbai.

Recent Publications:

Yogesh Funde, Yesha Mehta "Effect of Social Media on Purchase Decision” in Pacific Business Review International Volume 6, Issue 11, pages 45-51, May 2014 (ISSN: 0974-438X)

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