Dr. Neeta Acharya

Associate Professor

Specialization (Qualification):         

B.Com. (N M College, Mumbai University), MBA (Marketing, NMIMS, Mumbai University), Ph.D. (Services Marketing, JDBIMS SNDT University)

Areas of Specialization:        


Interest Areas:          

Marketing, Strategy and Entrepreneurship


  • Consumer Behaviour, Brand Management, Services Marketing, Sales & Distribution Management
  • Teaching Experience
  • Twenty years (from June 1997 to May 2017), teaching experience at NMIMS School of Business Management, involved teaching the subjects of Marketing, Consumer Behaviour, Brand Management & Services Marketing.
  • Teaching BBA students since Jul 2017 to date, subjects of Consumer Behaviour & Services Marketing, Sales & Distribution Management.
  • Additionally, taught Rural Marketing to students of Post Graduate Diploma in Rural Marketing & Organizational Behavior to students of Diploma in Human Resources at NMIMS.
  • Was Programme Coordinator for two year full time Post Graduate Diploma in Rural Marketing"




“SERVICE QUALITY AND CUSTOMER SATISFACTION OF INDIAN CELLULAR MOBILE SERVICES – AN EMPIRICAL STUDY”  authored by Dr. Neeta Acharya published in NMIMS Management Review  (NMR), official Journal of the School of Business Management, Narsee Monjee Institute of Management Studies, Mumbai in  Jan/feb 2012

Publications and Research papers presented:        


Conferences / Workshops / Seminars attended/ Certifications:   

  • Training Programs Conducted:
  • Conducted training modules of half day, one day & two days independently for leading companies like Mahindra & Mahindra, Eureka Forbes, Hoechst AgrEvo, Airfrieght , BSES, Bankers Training College – Syndicate Institute of Bank Management Manipal, Godrej Appliances, TATA Intelenet, 3 Global Services, Gabriel India, Lupin Laboratories, Novartis India, ESSAR Group, Ambuja Cements to name a few
  • Modules covered - Customer Care; Marketing Orientation for Non-marketing Executives; Selling Skills; Personal Effectiveness; Effective Communication & Other Soft Skills/ Behavioral Program."

Academic activities:  

  • "Mentoring students on Summer Projects, We Care Projects (Civic Engagement)
  • Conducting mock interviews
  • Counselling students on career pathway
  • Panelist for group discussion & interviews during NMIMS admission process"


Management Development Programs:       

Professional Memberships:  

Editorial Board Membership:          

Official Email Id:        


Office Phone No:       


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