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Dr. Arshia Kaul

Dr. Arshia Kaul

Assistant Professor

Operational Research and Quantitative Techniques

Ph.D, MPhil., M.Sc. (Operational Research), B.Sc.(Statistics Majors)

AREAS OF SPECIALIZATION

Operational Research and Quantitative Techniques

Interest Areas

Supply Chain Management, Marketing, Quality Management, Analytics

Experience

Teaching Experience 2 years 2 months
Research Fellow : 1 year 9 months

Research:

Publications:

JOURNAL PUBLICATIONS

  1. Jain A., Darbari J.D., Kaul A., Ramanathan, U. and Jha P. C., Facility Selection Model for BOPS Service for an Omni-Channel Retail Chain, in IEEE Transactions on Engineering Management (forthcoming, accepted for publication on 11th August, 2020)
  2. Nupur R., Kaul A., Sharma P., Kumar S., Barrueta M., Jha P.C., Block Printing Process Performance Evaluation and Improvement using FMEA and Taguchi Loss Function for Selecting Print Paste Supplier in Apparel Industry in International Journal of Advanced Operations Management (forthcoming, accepted for publication on 20th May,2020)
  3. Rais M., Kaul A., Jain (2019). Evaluation of co-regulation policies in the perishable food supply chain: a comparison of India and China. International Journal of Agriculture Innovation, Technology and Globalisation, 2020 Vol.1 No.3, pp.285 - 303 (published online 24th March, 2020).
  4. Rais M., Kaul A., Jain (2019). A. Evaluation of Public Private Partnerships in Perishable Food Supply Chain in India. Journal of Supply Chain Management Systems 8(2) 52-63.
  5. Kaul A. Big Data: Does Size Matter (Book Review). Journal of Scientometric Research. 2019;8(1):68-69. doi:10.5530/jscires.8.1.10.
  6. Kaul, A., Aggarwal, S., Krishnamoorthy, M., & Jha, P. C. (2018). Multi-period media planning for multi-products incorporating segment specific and mass media. Annals of Operations Research269(1-2), 317-359.
  7. Aggarwal, S., Kaul, A., Gupta, A., Krishnamoorthy, M. & Jha, P. C. (2017). Multi-Product Dynamic Advertisement Planning in a Segmented Market. Yugoslav Journal of Operational Research,27(2), 169-204.
  8. Kaul, A., Aggarwal, S., Gupta, A., Dayama, N., Krishnamoorthy, M. & Jha, P. C.Optimal Advertising on a Two-Dimensional Web Banner. International Journal of System Assurance Engineering and Management; DOI 10.1007/s13198-017-0590-z
  9. Gupta, A., Aggarwal, S., Kaul, A., & Jha, P. C. (2016). Optimal Placement of Advertisements on a Pixelated Web Banner. Journal of Information and Optimization Sciences, 37(5), 693-716.
  10. Bhattacharya, S., Shilpa &Kaul, A. (2015). Emerging countries assertion in the global publication landscape of science: a case study of India. Scientometrics, 103(2), 387-411.
  11. Bhattacharya, S., Kaul, A., Shilpa & Sharma, P. (2015). Role of bilateral institution in influencing collaboration: case study of CEFIPRA—a bilateral S&T institution established by India and France. Scientometrics, 102(1), 169-194.

 

CONFERENCE PROCEEDINGS

  1. Singh, V. K., Rathi, R., & Kaul, A. (2020). The Value Engineering Way: A Case of Industrial Fans. In Advances in Intelligent Manufacturing(pp. 67-79). Springer, Singapore.
  2. Kaul, A., Aggarwal, S., & Jha, P. C. (2020). Selection of television channels for product promotion: A Fuzzy-TOPSIS approach. In Soft computing for problem solving(pp. 621-628). Springer, Singapore.
  3. Jain, A., Darbari, J. D., Kaul, A., & Jha, P. C. (2020). Selection of a Green Marketing Strategy Using MCDM Under Fuzzy Environment. In Soft Computing for Problem Solving(pp. 499-512). Springer, Singapore.
  4. Aditi, Kaul, A., Darbari, J. D., & Jha, P. C. (2020). A Fuzzy MCDM Model for Facility Location Evaluation Based on Quality of Life. In Soft Computing for Problem Solving (pp. 687-697). Springer, Singapore
  5. Aggarwal, S., Kaul, A., Gupta, A., & Jha, P. C. (2017). Optimal Advertisement Planning on Web Considering Time Window Concept. In A. Gupta, K. Dave (Eds.), Retail Marketing in India: Trends and Future Insights. Paper Presented at The Indian Retail Conference (SBPPSE, AUD), IIC, India (pp.90-102). India: Emerald Group Publishing (India) Pvt. Ltd.
  6. Aggarwal, S., Kaul, A., & Jha, P. C. (2016). Optimal Placement of Product Advertisement on Television Media: A Fuzzy Approach. In M. Mathirajan, U.D. Kumar (Eds.), Business Analytics and Intelligence: A Compendium. Paper Presented at ICBAI-2016, IISc, Bangalore India. India:K. International Publishing House Pvt. Ltd.
  7. Kaul, A., Aggarwal, S., Jha, P. C. & Gupta, A. (2016, June). Optimal Advertisement Allocation for Product Promotion on Television Channels. In A. K. Sinha, R Rajesh,P. Ranjan , R. P. Singh (Eds.), Recent Advances in Mathematics, Statistics and Computer Science. Paper Presented at the International Conference on Recent Advances in Mathematics, Statistics and Computer Science, Central University of South Bihar, Patna, India(pp. 173-184). Singapore: World Scientific Publishing Company.
  8. Kaul, A., Gupta, A., Aggarwal, S., & Jha, P. C. (2016, April). Differential Evolution Approach to Determine the Promotion Duration for Durable Technology Product under the Effect of Mass and Segment Driven Strategies. In M. Pant, K. Deep, J. C. Bansal, A. Nagar, K. N. Das (Eds.), Advances in Intelligent Systems and Computing. Paper presented at 5th International Conference on Soft Computing for Problem Solving, Saharanpur Campus, IIT Roorkee (pp. 947-960). India: Springer.
  9. Kaul, A., Aggarwal, S., & Jha, P. C. (2016, January). Dynamic Scheduling of Advertisements for a Product Promotion in Mass and Differentiated Media. In M. Mathirajan, C. Rajendran, A. Ravindran, P. Balasubramanian (Eds.), Analytics in Operations/Supply Chain Management. Paper Presented at the International Symposium in honor of Dr. A. Ravi Ravindran, IISc, Bangalore, India(pp. 405-424), India: I.K. International Publishing House Pvt. Ltd.
  10. Chaudhary, K., Aggarwal, S., Kaul, A., Jha, P.C.(2015,April).Optimal control promotional policy for consumer durable product in a segmented market incorporating goodwill. Paper Presented at Industrial Engineering and Operations Management (IEOM), 2015 International Conference, Dubai, United Arab Emirates (pp.1-5) doi: 10.1109/IEOM.2015.7093739
  11. Aggarwal, S., Kaul, A., Gupta, A., & Jha, P. C. (2014, January). Multi Period Advertising Media Selection in a Segmented Market. In M. Pant, K. Deep, A. Nagar, J. C. Bansal (Eds.), Advances in Intelligent Systems and Computing. Paper presented at 3rd International Conference on Soft Computing for Problem Solving, Greater Noida Campus- IIT Roorkee (pp. 905-928). India: Springer.

BOOK CHAPTERS

  1. Bhattacharya, S., Sharma, P., Shilpa, Sheikh, F.A., and Kaul, A. (2015). Role of Mediating Organization in Influencing Collaboration: Case Study of CEFIPRA- A Bilateral S&T Institution Established by India and France. In India Science and Technology (398-403), India: Foundation Books an imprint of Cambridge University Press, India and CSIR-NISTADS.

REPORTS and BULLETINS

  1. Bhattachraya, S., Shilpa, and Kaul, A., (2014) Scientific Research in India: Drawing Insights from Bibliometric Indicators. ISTIP Policy Bulletin No. 3, CSIR-NISTADS.
  2. Bhattacharya, S., Sharma, P., Shilpa, Kaul, A., Noklenyangla, Sheikh, F.A., (2014) CEFIPRA-25: Strengthening Bilateral Collaboration and Cooperation in Science, Technology and Innovation between India and France.
  3. Taraporewala, S., Trivedi, N., Kaul, A., Sawhney, K. (2012) Numbers and Reactions. A Report on Mathematics and Science Access for the Visually Challenged by The Xavier's Resource Centre for the Visually Challenged (XRCVC)

 Publications and Research papers presented:

  1. Presented a Paper entitled Optimal Placement of Advertisements in Television in Mass and Segment Media at Sixth International Conference on Business Analytics and Intelligence, IISc Bangalore, India, 20- 22 December, 2018.
  2. Presented a Paper entitled Optimal Advertisement Placement in Television in a time Window at Fifth International Conference on Business Analytics and Intelligence, IIM Bangalore, India, 11 - 13 December, 2017.
  3. Presented a Paper entitled Selection of Television Channels for Product Advertising though F-TOPSIS and F-VIKOR: A Comparison at 20th Annual Conference of Vijnana Parishad of India at Department of Mathematics and Statistics, School of Basic Sciences, Manipal University Jaipur, India, 24-26, November, 2017.
  4. Presented a Paper entitled AHP Approach for assessment of Greening Cost for Supplier Evaluation at National Seminar on Environmental Sustainability and Conservation: Issues and Challenges in 21st Century, at Satyawati College (Eve.), University of Delhi, Delhi, 15 November, 2017.
  5. Presented a Paper entitled Optimal Advertisement Planning of Shows across Television Network: on air and Upcoming at International Conference on Global Business Strategies for Sustainability (GLOBUSS 2017),at Amity School of Business, Amity University Noida, India, 2 November, 2017.
  6. Presented a Paper entitled Optimal Advertisement Planning on Television Network incorporating Time Window Concept at National Conference on Statistics and Optimization Techniques (NCSOT),at Department of Statistics, M.D. University Rohtak, India, 11-13 February, 2017.
  7. Presented a Paper entitled Optimal Advertisement Scheduling for Multi-Products on Television Channels Selected through Fuzzy-TOPSIS Approach at International Conference on Soft Computing: Theories and Applications, at Amity University Noida, India, 8-10February, 2017.
  8. Presented a Paper entitled Selection of Television Channel for Product Advertising using Fuzzy VIKOR at Joint International Conference on Interdisciplinary Research & 8th International Conference on Quality, Reliability, Infocom Technology and Business Operations at Amity University Rajasthan, Jaipur, India, 28-30 December, 2016.
  9. Presented a Paper entitled Effect of Dynamic Market Size on Optimal Promotion Duration under the Mass and Segment driven Promotion Strategies at Fourth International Conference on Business Analytics and Intelligence, IISc Bangalore, India, 19 - 21 December, 2016.
  10. Presented a Paper entitled Selection of Television Channels for Product Advertising: A Fuzzy TOPSIS Approach at 49thAnnual Convention of Operational Research Society of India (ORSI) and International Conference held at Birla Institute of Management Technology, Greater Noida, India, 12-14, December, 2016.
  11. Presented a Paper entitled Optimal Advertisement Planning for E-tailers Considering Time Window Concept at Indian Retail Conference 2016, School of Business, Public Policy and Social Entrepreneurship, Ambedkar University Delhi at India International Centre, New Delhi India, 26-27, February, 2016.
  12. Presented a Paper entitled Optimal Placement of Advertisement on Web Media Considering Time Window Concept at18th Annual National Conference of Society of Statistics, Computer and Applications, Department of Statistics, University of Jammu, Jammu (J&K), India, 18-20, February, 2016.
  13. Presented a Paper entitled Fuzzy Approach for Optimal Placement of Advertisement on Television Media at18th Annual National Conference of Society of Statistics, Computer and Applications, Department of Statistics, University of Jammu, Jammu (J&K), India, 18-20, February, 2016.
  14. Presented a Paper entitled Mass and Segment Driven Strategy for Multiple Products under Dynamic Market Conditions at National Conference on Analysis and Applications, Department of Mathematics, Institute of Science (BHU), India, 5-7, February, 2016.
  15. Presented a Paper entitled Optimal Time Length of a Product Promotion using Adoption Growth Models at the Recent Advances in Optimization Theory and Applications 2016 (RAOTA 2016), University of Delhi, Delhi, India, 30–31, January 2016.
  16. Presented a Paper entitled Optimal Advertising on a Two-Dimensional Web Banner at 7th International Conference on Quality, Reliability, Infocom Technology and Business Operations, 2015, University of Delhi, Delhi, India,28-30December, 2015.
  17. Presented a Paper entitled Differential Evolution Approach to Determine the Promotion Duration for Durable Technology Product under the Effect of Mass and Segment Driven Strategies at the Fifth International Conference on Soft Computing for Problem Solving (SocProS-2015), IIT Roorkee (Saharanpur Campus), India,18-20, December, 2015.
  18. Presented a Paper entitled Optimal Advertisement Allocation for Product Promotion on Television Channels at the International Conference on Recent Advances in Mathematics, Statistics and Computer Science, Central University of South Bihar, Patna,29 -31 May, 2015.
  19. Presented a Paper entitled Dynamic Scheduling of Advertisements for a Product Promotion in Mass and Differentiated Media at the International Symposium in Honor of Dr. A Ravi Ravindran, Indian Institute of Science Bangalore, India during 12-13 March, 2015.
  20. Presented a Paper entitled Dynamic Allocation of Advertisements on Television over a Planning Horizon at the National Conference on Recent Trends and Developments in Statistics (NCRTDS-2015), MDU Rohtak India, 21-23, February, 2015.
  21. Presented a paper entitled Multi Banner Advertisements Scheduling on Web Media at the International Conference on Operations Research for Data Analytics and Decision Analysis in Conjunction with the 46th Annual Convention of Operational Research Society of India (ORSI), Department of Statistics, University of Kashmir, Srinagar, India, 19-23, October 2013.

Conferences / Workshops / Seminars attended:

  1. Online SCRS Lecture Series on Soft Computing: Complex Real Parameter Optimization – Differential Evolution and Beyond by Soft Computing Research Society, New Delhi during 13th-15th July, 2020.
  2. Online workshop on Structural Equation Modelling (SEM) with R by IDMBA, Hyderabad, during July 11-12, 2020.
  3. Online training workshop Simplifying Literature review and methods to write a review article by CSIR-CSIO, Delhi during 20th- 21st, May, 2020.
  4. Seven Days International Online Workshop on Research Methodology -Wilson College and Associated Institutes during 19th -25th May, 2020.
  5. Online workshop on Developing Effective and Engaging Videos and Online classes by VPM Dr. Bedekar Institute of Management, Thane on 14th May, 2020.
  6. Online Workshop AI Web Series by BBD University, Lucknow during 2nd-3rd May, 2020.
  7. Online Workshop on Discovering and Learning Statistics Using MS Excel by Foundation for Innovative Research in Science and Technology, Nagarcoil-629002. Kanyakumari on 16th May, 2020.
  8. Attended Workshop Machine Learning using Python organized by IIM-Bangalore-LBSIM, New Delhi on 2nd February- 3rd February, 2020.
  9. Attended National Conference on Machine Learning and Artificial Intelligence organized by IIM-Bangalore-LBSIM, New Delhi on 1st February, 2020.
  10. Attended 2017 Symposium on Mathematical Programming and Game Theory held during 9-11 January, 2017 at Indian Statistical Institute Delhi Centre.
  11. Attended Workshop on Fuzzy and Rough Sets for Knowledge Discovery-2016 and presented poster at School of Computer and Systems Sciences (SC&SS), Jawaharlal Nehru University,5-9 September 2016.
  12. Attended a workshop on Applied Optimisation Models and Computation held during 28-30 January, 2015 at Indian Statistical Institute Delhi Centre.
  13. Attended Training Course on Web Designing with HTML & Dreamweaver CS5 at the Delhi University Computer Centre, University of Delhi, 11-22 February, 2013.
  14. Attended Training Course on Statistical Package for Social Sciences (SPSS) at the Delhi University Computer Centre, University of Delhi, 17-21January, 2011.

 

Academic activities:

FACULTY DEVELOPMENT PROGRAMS(FDPS)

  1. 5 days online Workshop/FDP on Introduction to Machine Learning using Python by Soft Computing Research Society, Delhi held from 11th -12th July 2020 and 18th -20th July, 2020.
  2. Constructive Teaching & Learning with Technology MOOC by TISS from 22nd June to 21st July, 2020.
  3. 4th CEP on Research Approaches and Methods in Management and Social Sciences (online) by IIT Bombay during 1st -10th June, 2020.  
  4. Cooperative Learning Pedagogy a Four-week online course offered by GHG Khalsa College of Education during 22nd May- 18th June, 2020 through mookit.com. (This course was developed under the UNESCO’s OE4BW online mentoring Program-2019.
  5. Online FDP on R programming by IMS Noida in association with spoken tutorial IIT Bombay during 25th- 29th May, 2020.
  6. Online FDP on Learning, Pedagogy and Effective use of Case Methodology by ASM Group of Institutions and ASMA during 17thMay- 21st May, 2020.
  7. Online FDP on Case Writing and Teaching by Department of Management Studies and Research Center, BMS College of Engineering during 11th May- 15th May, 2020.
  8. Online FDP on Skill Set in Turbulent Times Industry Experience and Challenges (CBLU, Haryana-UIU, Dhaka during 27th April, 2020- 1st May,2020.
  9. NPTEL course on Data Analytics with Python (12 weeks) on the SWAYAM platform (swayam.gov.in) during the Jan-Apr 2020 semester. (COVID-19 Impacted January, 2020) (FDP)

OTHER CERTIFICATIONS

  1. Certificate Course-era course: Performance Assessment in Virtual Classroom an online non-credit course authorized by University of California, Irvine and offered through Coursera, completed in August, 2020.
  2. Certificate Course-era course: Learning to Teach Online an online non-credit course authorized by UNSW Sydney(The University of New South Wales) and offered through Coursera, completed in August, 2020.
  3. Certificate Course-era course: MOOC and Blended Learning an online non-credit course authorized by Tsinghua University and offered through Coursera, completed in August, 2020.
  4. 4-week Induction/Orientation Programme for Faculty in Universities/ Colleges/Institutes of higher Education from 4th June- 1st July, 2020 by Teaching Learning Centre Ramanujan College, University of Delhi (Under Pandit Madan Mohan Malaviya National Mission on Teachers and Teaching).
  5. Certificate Course-era course: R Programming an online non-credit course authorized by John Hopkins University and offered through Coursera April,2020.
  6. Certificate Course-era course: Data Scientist’s Tool Box an online non-credit course authorized by John Hopkins University and offered through Coursera April,2020.
  7. Completed Online Refresher in Management on SWAYAM during September, 2019 – February, 2020 (C-grade for proctored exam on 16.2.2020)

Awards:

PROF. R.S. VERMA MEMORIAL MEDAL Awarded to the candidate who secures the highest percentage of marks in M.A. /M.Sc. Examination in Operational Research, obtaining 1st division. (2012)

Professional Memberships: Soft Computing Research Society

Recent Publications:

  1. Jain A., Darbari J.D., Kaul A., Ramanathan, U. and Jha P. C., Facility Selection Model for BOPS Service for an Omni-Channel Retail Chain, in IEEE Transactions on Engineering Management (forthcoming, accepted for publication on 11th August, 2020)
  2. Nupur R., Kaul A., Sharma P., Kumar S., Barrueta M., Jha P.C., Block Printing Process Performance Evaluation and Improvement using FMEA and Taguchi Loss Function for Selecting Print Paste Supplier in Apparel Industry in International Journal of Advanced Operations Management (forthcoming, accepted for publication on 20th May,2020)

Official Email ID: arshia.kaul@nmims.edu

Office Phone No: 022-42355540

           

 

           
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