AREAS OF SPECIALIZATION
Consumer Behavior, Customer Relationship Management, Strategy, Entrepreneurship, International Business
Interest Areas
Marketing, Strategy and Entrepreneurship
Experience
A total of 12.5 years’ experience with 9.5 years of experience in industry with leading corporations like Bharti Airtel Pvt. Ltd, Asian Paints Ltd. and Tata Teleservices Ltd. I have also been a visiting faculty in marketing with DurgaDevi Saraf Institute of Management, Mumbai.
Research
Pursuing Ph.D. from NMIMS, Mumbai
Won Best paper award at IIM Ahmedabad on 8-9 April, 2017 for the paper "Determining Sportsperson’s affinity for brand sponsorships: An Analytics approach” in the Research Paper Presentation at Conference Proceedings in 5th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence
Won the First prize award on 14th -15th April, 2017 for the paper "Impact of Customer Knowledge Management on Customer Value and Purchase Intention in Ecommerce” in Research Paper Presentation at Conference Proceedings in 2nd International Marketing CONFERENCE, 2017 Customer Engagement & Experience - Issues, Reflections & Future Strategies at IBS, Mumbai.
Research Paper "Consumer perceived value and behavior towards OTT Video Services – A generational comparison in Indian context” selected for presentation at Conference Proceedings in 2017 IIM Indore-NASMEI Summer Marketing Conference to be conducted on July 27-July 29, 2017
Research Paper ""Understanding the Impact of Socio-Economic Status and Education on Adolescents Perception of their Life Course in India" selected for presentation at Conference "Poverty and Social Exclusion: A Life Course Perspective" organized by Indian Institute of Public Administration, New Delhi, Chetanya Kashyap Foundation, New Delhi and TERI school of Advanced Studies, New Delhi on 12-13 April, 2018.
Publications
Research paper "Impact of Customer Knowledge Management on Customer Value and Purchase Intention in Ecommerce” published in the 2nd International Marketing CONFERENCE, 2017 Customer Engagement & Experience - Issues, Reflections & Future Strategies Conference Proceedings with ISBN no. 978-93-5213-518-9 by IBS, Mumbai , supported by AMDIS and Conference Partner Dun & Bradstreet
Abstract of Research Paper "Determining Sportsperson’s affinity for brand sponsorships: An Analytics approach” published in the Abstract booklet at 5th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence, IIM Ahmedabad
Highlights of the article "Understanding the Impact of Socio-Economic Status and Education on Adolescents Perception of their Life Course in India" published in seminar report of the conference "Poverty and Social Exclusion: A Life Course Perspective" organized by Indian Institute of Public Administration, New Delhi, Chetanya Kashyap Foundation, New Delhi and TERI school of Advanced Studies, New Delhi at Indian Institute of Public Administration, New Delhi on 12-13 April, 2018.
Certificates and Workshops attended
Successfully completed a FDP on ‘ Inductive Research Methods’ conducted by Dr. Sarosh Kuruvilla and Dr. Ariel Avgar from Cornell University, USA between 5th Dec – 9th Dec, 2016 at School of Business Management, Mumbai Campus, NMIMS University Completed workshop on ‘Advances in Qualitative Research and methods of qualitative research’ conducted by School of Business Management, NMIMS University from the period 19th-22nd Nov, 2016
Successfully Completed workshop on ‘Advances in Qualitative Research and methods of qualitative research’ conducted by School of Business Management, NMIMS University from the period 19th-22nd Nov, 2016
Awards
Won the First prize award on 14th -15th April, 2017 for the paper "Impact of Customer Knowledge Management on Customer Value and Purchase Intention in Ecommerce” in Research Paper Presentation at Conference Proceedings in 2nd International Marketing CONFERENCE, 2017 Customer Engagement & Experience - Issues, Reflections & Future Strategies at IBS, Mumbai.
Received award from CEO for leading highest growth in Post-paid usage and revenue at B&J Circle, Bharti Airtel Ltd.
Official Email Id
Office Phone No.
022-42355733
