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BBA – MMS ( Dual Degree Program ) - COURSE STRUCTURE

First Year

Semester I

  • Communication for Managers
  • Behavioral Processes in Organizations 
  • Applied Economics for Managers 
  • Innovation and Design Studies 
  • Contemporary Management Practices 
  • Integrated Marketing Communications 
  • Strategic Corporate Finance 
  • Consumer Laws and IPR

Semester II

  • World Class Manufacturing Strategies 
  • Leadership and Organizational Change 
  • Advanced Quantitative Techniques for Business Decisions 
  • Structural Transformation of Indian Economy 
  • Strategic Brand Management (Including Luxury Brands) 
  • Product Design and Development 
  • Fixed Income Markets 
  • Alternate Investment Funds

Second Year

Semester III

  • Corporate Governance 
  • Changing Business Environment - Challenges & Issues 
  • Digital Marketing and E-Business 
  • Marketing Analytics 
  • Neuromarketing and Consumer Psychology 
  • Financial Reporting and Analysis 
  • Banking, Insurance and Financial Services 
  • Valuation 
  • Dissertation - Part 1

Semester IV

  • Business and Society 
  • Logistics and Supply Chain management 
  • Urban Retail Studies and Services Marketing 
  • B2B Marketing, Advertising and Media 
  • Marketing Strategy and Innovation 
  • Contemporary Fund Management 
  • Fundamental and Technical Analysis Applied to Equity Research 
  • Behavioral Finance, Mergers and Acquisitions 
  • Dissertation - Part 2

Note: Dissertation or Project Work begins in semester III after the internship and it is submitted at the end of semester IV.

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