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shruti

Dr(Mrs) Rimi Moitra

Assistant Professor

PhD(Management Studies) , M.Phil. (Management)

AREAS OF SPECIALIZATION

Marketing

Interest Areas

Services Marketing, International Marketing, Retail Management

Experience

  • 9 years of teaching experience in Undergraduate courses of Mumbai University.
  • Worked as BMS and BAF coordinator for Valia C.L college of Commerce.
  • Appointed as member of the Local Managing Committee of Cosmopolitan’s Valia C.L. College of Commerce.
  • Worked as a paper setter of University of Mumbai

Research

Pursuing From University Of Mumbai

Books authored

  • Export Marketing” - Himalaya Publishers, India (For T. Y. B.Com.).
  • “Service Sector Management” - Himalaya Publishers, India (T. Y. B.M.S.).
  • “International Marketing” - Himalaya Publishers, India (T. Y. B.M.S.).

Papers Published

A comparative study of State and Private university in Maharashtra”s ISSN: 2279-0845 in IOSR Journal of Humanities and Social Science (December, 2014)

Publications and research papers presented

  • Presented a paper on “Ethics and Rationality of Brand” evaluations at an International Conference on Responsible Marketing held at XLRI, Jamshedpur on 23rd to 24th January 2017.
  • Presented a paper and won the best paper award at 5 Th IIM Ahmedabad International conference on Advanced Data Analysis Business analytics and Intelligence on the topic “Determining Sportspersons affinity for Brand sponsorship- an analytics approach”.
  • Presented a Paper at the 13th International Conference on qualitative Inquiry at University Of Illinois, Urbana Champagne, USA on the topic- “Role of Image in Social Emancipation of Women - An ethnographic study of Punjabi and Bengali women in India”.
  • Presented a paper on “TQM in higher education in India-A road map.”at a national conference held in Valia College of Commerce on 27th and 28th Jan 2015.
  • Presented a paper on “Competitive advantage for higher education in India:The role and significance of marketing mix” at IIM Kozhikode on 5th-8th November 2014.
  • Presented a paper on “Analysis of College website features with special reference to University of Mumbai” in an International Conference at University of Mumbai on 8th-10th January 2014.

Conferences/Workshops/Seminars Attended

  • Workshop on syllabus revision on TYBMS at Chetna College, Bandra on April 17th, 2010
  • Workshop on Revised Paper Pattern under CBSGS for TYBMS at Thakur College of Science and Commerce on 12th August 2013
  • State level Workshop on Research Management at Vivek College on 12th December 2013
  • Workshop on revised syllabus and question paper pattern of FYBMS at Nirmala College on 11th July 2014.
  • Attended a six day workshop on SPSS at Hindhuja College of Commerce in May 2015.

Recent Publications

  • Marketing Higher Education in India an Integrated Approach in International Journal of Business and Administrative Research Review(ISSN: 2348 - 0653 )July-September,2015-Vol-2
  • Management Education in India: The need for a marketing mix in International Journal of Business and Administrative Research Review (ISSN: 2348 – 0653)July-September,2015-Vol-3
  • Using Importance Performance Analysis in evaluating student’s satisfaction in higher educational institutes in International Journal of Exclusive Management
  • Research.( ISSN 2249 – 8672) November, 2015

Official Email Id

rimi.moitra@nmims.edu.in

Office Phone No.

022-42355736

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