Dr. Anupamaa Chavan

Associate Professor


Specialization (Qualification):         


Ph.D. in Marketing Management from Janki Devi Bajaj Institute of Management Studies


Areas of Specialization:


Marketing, Retail Management, Research Methodology






Interest Areas:          

Experience:    

29 years of Teaching Experience at Vocational, Undergraduate & PostGraduate level programs including BMS, M.Com and PGDDM

Research:       

Conducted research in the area of Solar Off Grid Applications and completed Ph.D in Developing Marketing Strategies for Enhancing the Use of Solar Energy Products.

Publications: 

yes

Publications and Research papers presented:        

  • Dr Anupamaa Chavan Associate along with Ms Sakshi Vira and Ms Ishaani Marfatia (both students of SYBBA) published a research article titled 'Understanding the Role of V2G technology on Grid Stability during Peak hours in India' in International Journal of Advanced Research, (UGC approved) Vol 12(07), Pages- 917-927. DOI URL: http://dx.doi.org/10.21474/IJAR01/19131.
  • Book Chapter published, Title of the Book: The Role of Product and Brand Attributes on Customer Satisfaction, Title of the chapter: ‘Neuromarketing: A Scientific Technique to Comprehend Consumer Behaviour’, ISBN No.: 978-93-91044-34-3, Publication: January 2024; Publisher: Imperial Publications, Publication of School of Business Management NMIMS, Mumbai
  • Book Chapters published, Title of the Book: Indian Management Teaching Cases, Title of the chapter: ‘Category Building of Epigamia’, ISBN No.: 978-93-91044-94-7, Publication: June 2023; Publisher: Imperial Publications, Publication of  MET-Institute of Management, Bandra, Mumbai
  • ‘Investigating the Factors Impacting the Adoption of Solar Water Heaters among the Residents of Cooperative Housing Societies- Study conducted in Cities of India’, published in International Journal of Advanced Research in Sept 2022; Index Copernicus Value: 94.33 Vol 10(9), 471-475 Article DOI:0.21474/IJAR01/15379
  • ‘Marketing Strategies for Augmenting the Use of Solar Streetlights - Study Conducted in Cities of India’, published in Interdisciplinary Environmental Review, in May 2022, Vol.22 No.1, ABDC/C category Journal ISSN online:2042-6992 ISSN print: 1521-0227
  • 'Evaluating the Impact of Availability of Solar Energy Products on its use among the people of Mumbai, India.' published in International Journal of Advanced Research, Sept.2016, Vol.4(30), ISSN No. 2320-5407. (Impact Factor: 5.336).   Presented a paper at National Conference on, 'Analysing the Impact of Cost and Credit Facility on the Use of Solar Water Heaters' in January 2015, held at Rizvi Institute of Management & Research, Bandra (W), Mumbai. This paper was published in the Annual Journal of Rizvi Institute of Management & Research, 'Dimensions in Research', ISSN:0975-7813, Vol.6, Issue 1. (This paper was awarded as Best Paper in Marketing).  
  • 'Evaluating the Impact of Availability of Solar Water Heaters on its Use' published in Nav Manthan, Journal of Narsee Monjee College of Com & Ecos., in June 2015, Volume-II, Issue-1. ISSN No. 2349-7327.  Analysing the Impact of Utility & Cost on the Use of Solar Energy Products' at the National Conference on Dimensions in Research held at Rizvi Institute of Management & Research, Bandra (W), Mumbai, 19th January, 2013.
  • Paper published in 'Dimensions in Research', ISSN:0975-7813, (This paper was awarded as Best Paper in Marketing).  'Assessing the Awareness of Government Subsidy for Solar Water Heaters among People of Mumbai (India)' published in American International Journal in Humanities, Arts & Social Sciences, USA, 1(1), March-May, 2013, ISSN (Print): 2328-3734, ISSN (Online): 2328-3696, ISSN (CD-ROM): 2328-3688. 
  • 'Analysing the Feasibility of Green Marketing in Small & Medium Scale Manufacturers' published in Asia Pacific Journal of Research in Business Management, Vol1. Issue 2, Nov, 2010. (Impact Factor: 4.859). 
  • 'Use of Clean & Green Energy to curtail Climate Change' at National Conference on Environmental Awareness, organized by Pravara Education Society's Arts, Science & Commerce College, Rahata Ahmednagar, 4th February 2010, published in conference proceeding.  Solar Energy- A Step towards Sustainable Development' in an International Conference, paper presented at IIM, Bangalore, organised by AIMS International. 12th DEC 2009, published in conference proceeding
  • 'Marketing Innovations & Ethics'. presented at All India Commerce Conference at MDS University, Ajmer, Rajasthan, 12th Oct 2009, paper published in conference proceedings.

Conferences / Workshops / Seminars attended/ Certifications:   

  • Dr. Anupamaa Chavan attended 2-days Seminar 'Teaching with Case' at Harvard Business School, Boston, USA in June 2024.
  • A research paper titled " Identifying the Factors Impacting the Use of Solar Water Heaters among the Private Residential Owners residing in Cities of India", co-authored by Dr. Anupamaa Chavan was presented at 2nd International Conference organised by Prin. L. N. Welingkar Institute of Management Development and Research on 22nd January, 2021.   
  • Presented a paper at National Conference on, 'Analysing the Impact of Cost and Credit Facility on the Use of Solar Water Heaters' in January 2015, held at Rizvi Institute of Management & Research, Bandra (W), Mumbai. This paper was published in the Annual Journal of Rizvi Institute of Management & Research, 'Dimensions in Research', ISSN:0975-7813, Vol.6, Issue 1. (This paper was awarded as Best Paper in Marketing).
  • Analysing the Impact of Utility & Cost on the Use of Solar Energy Products' at the National Conference on Dimensions in Research held at Rizvi Institute of Management & Research, Bandra (W), Mumbai, 19th January, 2013.
  • Paper published in 'Dimensions in Research', ISSN:0975-7813, (This paper was awarded as Best Paper in Marketing).  'Analysing the Feasibility of Green Marketing in Small & Medium Scale Manufacturers' presented at the All India Commerce Conference, held at Goa University, 2nd January 2010.
  • 'Use of Clean & Green Energy to curtail Climate Change' at National Conference on Environmental Awareness, organized by Pravara Education Society's Arts, Science & Commerce College, Rahata Ahmednagar, 4th February 2010, published in conference proceeding.
  • 'Use of Clean & Green Energy to curtail Climate Change' at National Conference on Environmental Awareness, organized by Pravara Education Society's Arts, Science & Commerce College, Rahata Ahmednagar, 4th February 2010, published in conference proceeding. 'Green Marketing' paper presented at an International Conference organized by IES Management College and Research Centre, Mumbai, 7th Jan 2010
  • Solar Energy- A Step towards Sustainable Development' presented in an International Conference, at IIM, Bangalore, organised by AIMS International. 12th DEC 2009, published in conference proceeding
  • 'Marketing Innovations & Ethics'. presented at All India Commerce Conference at MDS University, Ajmer, Rajasthan, 12th Oct 2009, paper published in conference proceedings. Attended several workshops including in the area of  Research Methodology and Data Analysis in SPSS.

Academic activities:  

Appointed as Committee member to write text books in the subjects of  Marketing & Salesmanship at +2 level  by the Maharashtra Board of Vocational Education in 2009.

Invited as a resource person for Curriculum Development of Retail Management (+2 Level) organised by the Maharashtra Board of Vocational Education in collaboration with PSSCIVE a unit of NCERT Bhopal in 2013-14

Appointed as an expert on Board of Studies in the Department of Management at Mithibai College

Appointed  as an expert on Board of Studies in the  Department of Commerce & Department of Management at Usha Pravin Gandhi College of Arts, Science and Commerce 

Contributed to Course Curriculum of SOBA

Course Mentor for the subject of Retail Management & Principles of Marketing

Convenor of ‘Montage’ the Cultural Association of ASMSOC

Convenor/Committee member for Admission, Career Fairs, Guest Lectures, Examinations, Vacation Job training, Industrial Visits, Advertising & Marketing Circle, Time-table Committee, Library Committee, Students Grievance Cell in N M College.

Awards:         

  • Dr. Anupamaa Chavan was invited to make a presentation on ‘Marketing Strategies for Solar Off Grid Applications’ at Bharat Heavy Electricals Ltd (BHEL), a PSU of Ministry for Heavy Industries, on 16th December, 2019 at their New Delhi Office.
  • Received Prestigious ‘Best Teacher Award’ (Mumbai & Konkan region) from Government of Maharashtra in year 2010-11. Award presented by Chief Minister of Maharashtra on 5th September 2011.

Management Development Programs:       

Professional Memberships:  

  • All India Commerce Association (AICA)
  • All India Management Scholars (AIMS) International
  • Solar Energy Society of India (SESI)"

Editorial Board Membership:          

Official Email Id:        

anupamaa.chavan@nmims.edu

Office Phone No:       

42355751




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