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shruti

Mr. Amit Kumar

Assistant Professor

B. Planning (School of Planning and Architecture, New Delhi) ,
MBA (Indian Institute of Foreign Trade, New Delhi),
Qualified UGC-NET in Management,
Pursuing Ph.D. (NMIMS University)

AREAS OF SPECIALIZATION

Customer Relationship Management, Consumer Behavior, Advertising and Media Planning, Entrepreneurship, International Marketing, Customer Analytics

Interest Areas

Marketing, Strategy and Entrepreneurship

Experience

A total of 11.5 years’ experience with 9.5 years of experience in industry with leading corporations like Bharti Airtel Pvt. Ltd, Asian Paints Ltd. and Tata Teleservices Ltd. I have also been a visiting faculty in marketing with DurgaDevi Saraf Institute of Management, Mumbai.

Research

Pursuing Ph.D. from NMIMS, Mumbai

Won Best paper award at IIM Ahmedabad on 8-9 April, 2017 for the paper “Determining Sportsperson’s affinity for brand sponsorships: An Analytics approach” in the Research Paper Presentation at Conference Proceedings in 5th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence

Won the First prize award on 14th -15th April, 2017 for the paper “Impact of Customer Knowledge Management on Customer Value and Purchase Intention in Ecommerce” in Research Paper Presentation at Conference Proceedings in 2nd International Marketing CONFERENCE, 2017 Customer Engagement & Experience - Issues, Reflections & Future Strategies at IBS, Mumbai

Research Paper “Consumer perceived value and behavior towards OTT Video Services – A generational comparison in Indian context” selected for presentation at Conference Proceedings in 2017 IIM Indore-NASMEI Summer Marketing Conference to be conducted on July 27-July 29, 2017

Publications

Research paper “Impact of Customer Knowledge Management on Customer Value and Purchase Intention in Ecommerce” published in the 2nd International Marketing CONFERENCE, 2017 Customer Engagement & Experience - Issues, Reflections & Future Strategies Conference Proceedings with ISBN no. 978-93-5213-518-9 by IBS, Mumbai , supported by AMDIS and Conference Partner Dun & Bradstreet

Abstract of Research Paper “Determining Sportsperson’s affinity for brand sponsorships: An Analytics approach” published in the Abstract booklet at 5th IIMA International Conference on Advanced Data Analysis, Business Analytics and Intelligence, IIM Ahmedabad

Certificates and Workshops attended

Successfully completed a FDP on ‘ Inductive Research Methods’ conducted by Dr. Sarosh Kuruvilla and Dr. Ariel Avgar from Cornell University, USA between 5th Dec – 9th Dec, 2016 at School of Business Management, Mumbai Campus, NMIMS University Completed workshop on ‘Advances in Qualitative Research and methods of qualitative research’ conducted by School of Business Management, NMIMS University from the period 19th-22nd Nov, 2016

Successfully Completed workshop on ‘Advances in Qualitative Research and methods of qualitative research’ conducted by School of Business Management, NMIMS University from the period 19th-22nd Nov, 2016

Awards

Received award from CEO for leading highest growth in Post-paid usage and revenue at B&J Circle, Bharti Airtel Ltd.

Official Email Id

amit.kumar@nmims.edu

Office Phone No.

022-42355733

M. Sc. Finance Batch: 2017-19 Orientation Program on Monday, 17th July 2017

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